MANTHAN: Journal of Commerce and Management

MANTHAN: Journal of Commerce and Management

Publisher: Journal Press India
Editor: Dr. Himanshu Sekhar Rout
Online ISSN: 2395-2601, Print ISSN: 2347-4440
Frequency: Biannual


Manthan is a bi-annual referred journal devoted to publication of research articles in all areas of commerce and management. It seeks to disseminate information and perspectives of scholars and practitioners regarding business systems, management practices and organizational performance. The journal publishes original, innovative research that focuses on emerging areas in commerce and management, and their implications for business. It provides a forum for exchange of ideas and techniques among scholars, professionals and practitioners of commercial and managerial practices.

Table of Contents

Vol 4, No 1 (2017)

Research Papers

Satisfaction or Motivation-What Precedes Performance?A Study of Sales Force in the Life Insurance Industry
Saroj Kumar Sahoo, Sandhyarani Sahoo
 Vol 4, No 1 (2017), Pagination: 1-17
ABSTRACT |  PDF     Abstract Views: 8  |  PDF Views: 1
Utilisation of Delivery Care Services in Haryana
Sonal Katyal
 Vol 4, No 1 (2017), Pagination: 18-38
ABSTRACT |  PDF     Abstract Views: 11  |  PDF Views: 0
Short-Term Versus Long-Term Investments:The Case of Women Stock Investors of Punjab
Tina Vohra
 Vol 4, No 1 (2017), Pagination: 39-50
ABSTRACT |  PDF     Abstract Views: 7  |  PDF Views: 0
An Examination into the Link Between Financial Inclusion, Financial Literacy and Investment Patterns
Swati Narula
 Vol 4, No 1 (2017), Pagination: 51-64
ABSTRACT |  PDF     Abstract Views: 16  |  PDF Views: 0
Political Stability and Economic Growth:Reflections on Indian Economy
Shreya Raval, Prakash Salvi
 Vol 4, No 1 (2017), Pagination: 65-81
ABSTRACT |  PDF     Abstract Views: 21  |  PDF Views: 0
Key Strategic Prescription for Indian Financial Services Sector:A Study with Special Reference to ICICI Bank
Anurag Mittal
 Vol 4, No 1 (2017), Pagination: 82-93
ABSTRACT |  PDF     Abstract Views: 10  |  PDF Views: 0

Case Study

Strategically Positioning the ASBAH Rice in Delhi NCR:An Analysis of Determinants of Consumer Buying Behaviour
Navneet Gera, Ritu Bajaj
 Vol 4, No 1 (2017), Pagination: 94-105
ABSTRACT |  PDF     Abstract Views: 19  |  PDF Views: 0
Liquidity Versus Profitability:A Study on Hindustan Unilever Limited
Radhagobinda Basak
 Vol 4, No 1 (2017), Pagination: 106-119
ABSTRACT |  PDF     Abstract Views: 25  |  PDF Views: 0