MANTHAN: Journal of Commerce and Management

MANTHAN: Journal of Commerce and Management

Publisher: Journal Press India
Editor: Dr. Himanshu Sekhar Rout
Online ISSN: 2395-2601, Print ISSN: 2347-4440
Frequency: Biannual


Manthan is a bi-annual referred journal devoted to publication of research articles in all areas of commerce and management. It seeks to disseminate information and perspectives of scholars and practitioners regarding business systems, management practices and organizational performance. The journal publishes original, innovative research that focuses on emerging areas in commerce and management, and their implications for business. It provides a forum for exchange of ideas and techniques among scholars, professionals and practitioners of commercial and managerial practices.

Table of Contents

Vol 6, No 2 (2019)

Research Papers

Measuring and Analysing the Perception and Service Quality of Various Fitness Studios in Delhi NCR
Kawal Gill, Jappanjyot Kaur Kalra, Dashmeet Singh
DOI: 10.17492/manthan.v6i2.186474 ,  Vol 6, No 2 (2019), Pagination: 1-24
ABSTRACT |  PDF     Abstract Views: 128  |  PDF Views: 0
Paradox of Nudge Theory:A Novel out of the Box Solution
Sandeep Bhattacharjee
DOI: 10.17492/manthan.v6i2.186896 ,  Vol 6, No 2 (2019), Pagination: 25-36
ABSTRACT |  PDF     Abstract Views: 171  |  PDF Views: 2
Effect of Service Quality on Tourist Satisfaction using Importance-Performance Analysis (IPA):A Case of Selected Hotels in Hawassa City, Ethiopia
Feteh Weldesenbet Zeberga, Bijal Zaveri
DOI: 10.17492/manthan.v6i2.186698 ,  Vol 6, No 2 (2019), Pagination: 37-56
ABSTRACT |  PDF     Abstract Views: 166  |  PDF Views: 0
Production and Marketing Problems of Apple Fruit Growers in Jammu and Kashmir:A Critical Study
Ishfaq Ahmad Shah, Manoj Songara
DOI: 10.17492/manthan.v6i2.188847 ,  Vol 6, No 2 (2019), Pagination: 57-69
ABSTRACT |  PDF     Abstract Views: 187  |  PDF Views: 1
Corporate Governance and Nationalism:Perspectives in the Era of Globalisation
DOI: 10.17492/manthan.v6i2.186475 ,  Vol 6, No 2 (2019), Pagination: 70-78
ABSTRACT |  PDF     Abstract Views: 137  |  PDF Views: 1

Review Paper

Talent Management:A Bird’s-Eye Perspective
Rajeev Ranjan Mishra, Dilip Kumar
DOI: 10.17492/manthan.v6i2.187113 ,  Vol 6, No 2 (2019), Pagination: 79-91
ABSTRACT |  PDF     Abstract Views: 152  |  PDF Views: 0
A Review Paper to Comprehend Impulse Buying Behavior
Bhavana Sharma, Nishant Kumar Singh, Vineet Sengar
DOI: 10.17492/manthan.v6i2.187112 ,  Vol 6, No 2 (2019), Pagination: 92-104
ABSTRACT |  PDF     Abstract Views: 133  |  PDF Views: 1

Case Study

Corporate Social Responsibility:A Case Study of Vardhman Textiles Limited in India
Amritjot Kaur Sekhon, Lalit Mohan Kathuria
DOI: 10.17492/manthan.v6i2.187351 ,  Vol 6, No 2 (2019), Pagination: 105-121
ABSTRACT |  PDF     Abstract Views: 204  |  PDF Views: 1