https://www.i-scholar.in/index.php/JIJMR/issue/feed Jaipuria International Journal of Management Research 2022-01-14T11:53:14+00:00 Dr. D. N. Pandey Jitender.sharma@jaipuria.ac.in Open Journal Systems Jaipuria International Journal of Management Research is a half-yearly, fully refereed international journal that follows double blind review process for selection of papers to be included in its issues. It has been started under the initiative of Jaipuria Institute of Management, Noida, India to advance the frontier of management research. https://www.i-scholar.in/index.php/JIJMR/article/view/211241 Chief Editor’s Desk 2022-01-14T11:53:14+00:00 Dayanand Pandey No Abstract. 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/211242 Editorial 2022-01-14T11:53:14+00:00 Jitender Sharma Deepankar Chakrabarti No Abstract. 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/210609 Gender Budgeting in India: Some Recent Evidence 2022-01-14T11:53:14+00:00 Pradeep Kumar Panda pradeep25687@yahoo.co.in <p><strong>Purpose:</strong> Because it combines gender views and takes into account concerns connected to gender at all levels and phases of development, planning, policy making, programs, and delivery methods, gender budgeting has been widely hailed as a critical instrument for advancing women's empowerment. Additionally, it effectively addresses gender disparities in budget allocations, particularly in areas that are reflective of the general public, such as education, health, and nutrition. Gender budgeting strives to increase access to resources while also ensuring that government resources are distributed fairly across all citizens and groups. As a result, gender budgeting opens up new possibilities for women empowerment. Gender budgeting is becoming increasingly important and creasingly important necessary in the contemporary Indian setting, where women were traditionally isolated, underestimated, and marginalized for a variety of reasons. Despite the fact that the Indian government's experience with gender budgeting is frequently cited as a model for other gender budgeting efforts, there seems to be a clear disparity between what was envisioned and what has been achieved under the banner of gender budgeting in the country.</p><p><strong>Methodology:</strong> This study makes use of the secondary data collected from the Government of India's gender budgeting statements and the Ministry of Women and Child Development's annual publications. The data were analyzed using various tools for arriving at broad findings of this study.</p><p><strong>Findings:</strong> There seems to be a clear disparity between what was envisioned and what has been achieved under the banner of gender budgeting in the country. There is an urgent need for particular policy involvement from the government in order to address the issue of violence against women and to promote gender equality</p> 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/210610 3 Farm Laws – A Policy Analysis and Solution 2022-01-14T11:53:14+00:00 Suresh Kumar Bhatt Suresh.Bhatt@umanitoba.ca <p><strong>Purpose:</strong> Since the three farm laws were passed by the Government of India on Sept, 20, 2020, a 24- hour sit in strike was called on 26 Nov. 2020 that may have been participated by as many as 200 thousand farmers. It went on till May 19, 2021, the day Prime Minister Modi announced to withdraw the three laws. The purpose of those three farm laws was to open the selling markets beyond the existing Mandi's within the provincial boundaries of APMC (Agriculture Produce Market committee) that will fetch better income to farmers. We shall also look at the scenario of the unprecedented win of Mr. Modi in the last elections of 23rd May, 2019, that the opposition has hard time to fathom, hence supported the strike.</p><p><strong>Methodology:</strong> This paper has made extensive use of existing literature, government reports and personal experience of the author to study and formulate reasoning behind the laws and farmers' movement and then provided possible solution.</p><p><strong>Findings:</strong> This papers concludes that solution of the problem lies in meetings of District Magistrates with farmers of all 748 districts for getting their inputs for reforming farm sector and then make laws so that it is acceptable to all farmers across the nation and they do not remain with any reason for further demonstrations.</p> 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/210611 Searching Coping Strategies to Balance Work and Life in Indian Context - A Qualitative Study 2022-01-14T11:53:14+00:00 Neeti Sharma sharma.neetii@gmail.com <p><strong>Purpose-</strong> An employee at one or another phase of life experiences conflict, stress or burnout situation. To overcome these situations, they opt for various measure. The study explores the intrinsic and extrinsic work- life cope- up strategies of B-School faculty members to reduce stress, conflict and bring harmony in day to day life.</p><p><strong>esign/Methodology/Approach-</strong> The research is based on 39 qualitative interviews with male and female faculty members of B-Schools of Delhi NCR. These were generally Assistant Professor, Associate Professor and Professor with at least two of work experience. Semi structured in- depth interview was conducted and content analysis was used to analysis these interviews.</p><p><strong>Findings-</strong> The result revels that faculty members adopt different coping strategies to balance work-life commitments. On the basis of content analysis eight themes were formed. These eight themes were split into sub-themes. Over all it was found that opinions disclosed on way of managing both the ends were based on self-efforts and understanding rather on organisation policies.</p> 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/210612 Communication, Entrepreneurship Education and Social Media in the Era of Post-Truth: Analyzing Challenges for Holistic Progression 2022-01-14T11:53:14+00:00 Manpreet Arora arora.manpreet3@gmail.com Roshan Lal Sharma roshanlal.sharma@gmail.com <p><strong>Purpose:</strong> This paper attempts to perspectivize various dimensions of communication, entrepreneurship education and social media for effective business communication especially in the era of post-truth for holistic progression of the economy, individuals, leaders, entrepreneurs and managers. Communication as a means to connect with the world has gained relevance in recent years owing to the advent of various communication technologies and digital tools to revolutionize the way we think and plan about business and do it. Thus, communication can take various forms nowadays as it can be visual, available on social media, and oral alongside being written. For ensuring success of sustainable products in the market several types of communication is required. It can be related to green products, ecofriendly policies, water conservation, better work facilities at workplace, and empathetic attitude of the management towards its workers/ employees. Entrepreneurship education seeks to provide students with the knowledge, skills and motivation to encourage entrepreneurial success in a variety of settings. Despite the fact that entrepreneurship education can bring about important societal changes, its successfulimplementation remains a challenge even today. The post-truth scenario is a new challenge for businesses today as it surrounds us in the form of deception, fake news, propaganda and lies. This paper argues how authentic, genuine and ethical communication can overcome this post-truth phenomenon which has been vitiating all arenas of human activities today. Social media has a very serious role to play in its eradication as false information and fake news have been causing havoc in all walks of life today.</p><p><strong>Methodology:</strong> This paper is qualitative and seeks to avail of secondary data to substantiate our conceptual perspectives.</p><p><strong>Findings:</strong> This study suggests that we need to realize the importance of effective and ethical communication and entrepreneurship education which must not remain a farfetched dream from the viewpoint of its implementation to attain holistic growth of our economy through flourishing businesses. Moreover, the menace of posttruth also needs to be dealt with stringently as it has vitiated business as well as political environments grievously.</p> 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/210613 Conditions of Female Domestic Workers – A Case Study of Ghaziabad District 2022-01-14T11:53:14+00:00 Pankaj Dutta pankajd75@gmail.com <p><strong>Purpose:</strong> Over the years domestic workers in India have increased rapidly. In today's India, especially in urban India, domestic worker plays a very important role. The paper attempts to explore and understand the status of women domestic workers in urban India by studying the women domestic workers of Ghaziabad city. The paper highlights the demographic outline of the women domestic workers in terms of age, educational status, caste status and marital status etc.</p><p><strong>Design/Methodology/Approach:</strong> The socio-economic position of women working as domestic help in the city of Ghaziabad is analyzed to understand their average monthly income, reasons why they are working, health issues, type of work they do, safety concerns etc. The paper also discusses the major concerns of the workers during the lockdown period of 2020 due to COVID -19. Finally, suggestions are given to improve their conditions and future policy decisions regarding them.</p><p><strong>Findings:</strong> Author concludes that a model contract specifying the working conditions, wages based on tasks performed, duration of work, paid leaves per month etc. has become an absolute essential for both the employers and the domestic workers. Paper advocates that adequate mechanism also needs to be in place so that nonpayment of dues or any kind of sexual harassment faced during work gets reported. Domestic work being temporal in nature, no household can legally be forced to keep a person in work if they don't need them or if the person’s work is not up to the expectation.</p> 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/210614 A Study of Consumer Preference towards Ready to Eat Food 2022-01-14T11:53:14+00:00 Asima B. Bhatia asimabbhatia01@gmail.com <p><strong>Purpose:</strong> The study is made to understand the consumer preference and behavior towards Ready-to-Eat (RTE) food. With the changing style of nourishment utilization and the advantages benefited through the utilization of Ready-to-Eat nourishment has brought about an ensuing ascent in the RTE showcase. The examination concentrated on finding the explanations behind buy and non-acquisition of Ready-to-Eat nourishment as a substitute to an everyday supper (for example Indian breads, Rice and curries) mulling over the changes in financial conditions predominant today. It consequently centers around knowing the impression of the purchasers towards Ready-to-Eat nourishment and the effect of elements on their buy expectation. There existed an uncertainty of what Ready-to-Food is, as various sources given various implications.</p><p><strong>Methodology:</strong> The study is descriptive in nature. It has used structured non - disguised questionnaire and probability cluster sample methodology to collect data.</p><p><strong>Findings:</strong> It has been concluded that consumers will prefer Ready-to-Eat food if available at reasonable price and quality is ensure. It was found to be a preferred choice among single or unmarried people or living alone or among working couples. Also, paper finds that promotional activities are required to popularize the Ready-to-Eat Food.</p> 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/210615 Cults: Manipulation of the Mind and Persuasion 2022-01-14T11:53:14+00:00 Rashika Shukla rashikashukla2207@gmail.com Amit Kumar Sinha aksinha1@lko.amity.edu <p><strong>Purpose:</strong> The focus of this study is to explain how cults use persuasion and manipulation to achieve their goals. Along with raising awareness about how individuals are exploited intellectually and emotionally in the name of religion, many cults are tackling this issue to protect themselves. This study examines the nature of cults, as well as an analysis of brainwashing techniques and the long-term effects that cults have on people and society.</p><p><strong>Design/Methodology/Approach:</strong> In this paper, the researcher has attempted to capture information through case studies, newspaper articles, and substantial use of phenomenology.</p><p><strong>Findings:</strong> Cults have the power to change people's minds because they use numerous tactics to persuade members to share their ideas. The issue is, a person does not have to be mentally ill or unstable to engage in these activities. It is not impossible, however, to be compelled to live in such an atmosphere and discover that they have been emotionally abused for an extended period of time.</p><p>Anyone can be lured into something that they may not be able to escape from because it has deep ischolar_mains in their souls if they have trust and mutual respect. As a result, anyone, regardless of their sanity, can be the target of this mind control.</p> 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/210616 Tata’s Acquisition of Air India – Right Decision or Great Blunder? 2022-01-14T11:53:14+00:00 Jitender Sharma No Abstract. 2021-12-31T00:00:00+00:00 https://www.i-scholar.in/index.php/JIJMR/article/view/210617 The Bahrupian Challenge: Investing the New HR KK Sinha and SV Nathan New Delhi: Bloomsbury. 2021 (ISBN: 978-93-54350-11-5) 2022-01-14T11:53:14+00:00 Jitender Sharma jitender.sharma@jaipuria.ac.in No Abstract. 2021-12-31T00:00:00+00:00