Journal of Business Thought

Neha Singhal ¹, Kiran Bala ², Seema Sarawgi ³

Affiliations
1 Sri Venkateswara College, University of Delhi,, IN
2 Delhi School of Economics, University of Delhi, Department of Commerce, IN
3 London School of Economics, GB

Abstract

Employee engagement is the level of commitment and involvement an employee has towards his organisation and its values. To sustain in this highly competitive environment, unexceptionable level of performance of workers is possible only when workforce reveals tenacious commitment towards their errands. A major problem that banks in India will face, once information and technology implementation reaches its optimum level, is staff retention. They need to train their existing staff to function effectively in the new environment and once the requisite skills are acquired by employees, they may have trouble in retaining the staff. It is in this context that the present study provides an analysis of factors that appear to be relevant in the context of employee engagement in the Indian banking industry. The important factors emerging from the primary survey of bank employees in Delhi are compensation and career growth, rewards and recognition and seniors support factors

Keywords

Employee Engagement, Banking Sector.

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Kiran Bala ¹, Kavita Sharma ¹

Affiliations
1 Department of Commerce, Delhi School of Economics, University Enclave, Delhi – 110007, IN

Abstract

Medicine Prescription Behaviour (MPB) is a doctor’s decision for a specific drug/medicine of a pharmaceutical company. Doctors consider several factors in their evaluation process while selecting a particular drug. The transfer of information to doctors, especially through detailing by Medical Representatives (MRs), is a crucial element of pharmaceutical marketing. New drugs are introduced in the market very frequently because of rapid change in preferences and prescription patterns of doctors. Therefore, understanding shift in doctors’ desires regarding selection of a particular drug give opportunities to proactive pharmaceutical companies to increase their market share by timely anticipating doctors' preferences. This paper seeks to identify the influence of level of knowledge, kind of information, communication skills and frequent visit of MRs on three aspects of MPB; early prescription of new drugs, cost of drugs and habitual aspect. Testable hypotheses were developed with respect to MPB and a survey questionnaire was designed to capture data from 150 doctors practicing in Delhi. The hypotheses were tested using Multiple Regression and Analysis of Variance (ANOVA). The study concluded that the knowledge, kind of information, communication skills and professionalism factor of MRs influence doctors towards early prescription of new drugs and their habitual behaviour towards prescription of drugs. The study concluded that knowledge and the kind of information given by MRs are significant predictors of cost aspect of MPB of doctors.

Keywords

Drugs, Medical Representatives, Medicine Prescription Behaviour, Pharmaceutical Marketing.

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