International Research Journal of Agricultural Economics and Statistics

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Effect of Marketing Strategy on Sale of Fertilizer in Shrirampur and Nagar Tahasil


Affiliations
1 College of Agriculture Business Management, Loni (M.S.), India
     

   Subscribe/Renew Journal


We study the effect of marketing strategy on sale of fertilizer in Shrirampur and Nagar tahshil. This study was conducted between June 2018 and September 2018 on sample of 100 farmers from 6 villages of two tahshil of A.Nagar district of MH. Primary data were collected by survey method and appropriate tools were used to analyses data. The finding suggested that more than 60 per cent farmers purchase fertilizer by affordable or less price. Marketing strategy has been focus of organization and tool for attaining overall performance.

Keywords

Marketing Strategy, Product, Price, Discount, Place, Promotion.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Barney, J.B. (1996). Gaining and sustaining competitive advantage. Addison-Wesley, New York, U.S.A.

  • Borden, Neil H. (1984). The concept of marketing mix, J.Adv. Res., 1 (9) : 2-7.

  • Colpan, A. M. (2006). Dynamic effects of product diversity, international scope and Keiretsu membership on the performance of Japan’s textile firms in the 1990s. Asian Business & Mgmt., 5 (3) : 419-445.

  • Doole, Isobel, Grimes, Tony and Demack, Sean (2006). An exploration of the management practices and processes most closely associated with high levels of export capability in SMEs, Marketing Intelligence & Planning, 24 (6): pp.632-647.

  • Jayaraman, M. and Wong, C.H. (2008). Relationship between marketing mix strategy and consumer motive: An empirical study in major TESCO Stores. Unitare E- J., 4 (2) : 41- 56.

  • Kotler, P. (2007). Marketing: An introduction, Pearson Education Inc., New Jersey.

  • Sharma, Vijay Paul and Thaker, Hrima (2009). Who are the beneficiaries. Fertilizer Subsidy in India.


Abstract Views: 185

PDF Views: 0




  • Effect of Marketing Strategy on Sale of Fertilizer in Shrirampur and Nagar Tahasil

Abstract Views: 185  |  PDF Views: 0

Authors

R. A. Chaudhari
College of Agriculture Business Management, Loni (M.S.), India
A. S. Kshirsagar
College of Agriculture Business Management, Loni (M.S.), India

Abstract


We study the effect of marketing strategy on sale of fertilizer in Shrirampur and Nagar tahshil. This study was conducted between June 2018 and September 2018 on sample of 100 farmers from 6 villages of two tahshil of A.Nagar district of MH. Primary data were collected by survey method and appropriate tools were used to analyses data. The finding suggested that more than 60 per cent farmers purchase fertilizer by affordable or less price. Marketing strategy has been focus of organization and tool for attaining overall performance.

Keywords


Marketing Strategy, Product, Price, Discount, Place, Promotion.

References