International Research Journal of Agricultural Economics and Statistics

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Marketing Performance and Management of Processed Products in Pune District of Maharashtra


Affiliations
1 College of Agribusiness Management, Narayangaon, Pune (M.S.), India
2 School of Agriculture, Lovely Professional University, Phagwara (Punjab), India
     

   Subscribe/Renew Journal


Marketing of processed products play a crucial role in effective integral marketing and profitability in market functionaries. The following research outlook was studied to study the market performance and profitability parameters. The objectives analysed were, To study the marketing parameters and marketing channels for processed products and to study the marketing profitability ratios and efficiency goals for processed products. The conclusions of the study says that the marketing cost in total was Rs. 29.20, Rs. 20.60 and Rs. 16.87 for Channel I, Channel II and Channel III, respectively. The price spread comprises net producer margin highest in Channel III i.e., 81.25 per cent followed by 65.74 per cent in Channel II and 50.57 per cent in Channel I, respectively. Market margin of wholesaler was Rs. 13.35, Market margin of retailer was Rs. 21.7 and market margin of retailer was Rs.13.65. The study had given a clear picture that Channel III is beneficial and effective for marketing of processed products.

Keywords

Marketing Performance, Management of Processed Products.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Chand, Ramesh and Jha, Dayantha (2004). WTO and oilseeds Sector: Challenges of trade liberalisation India’s oilseed sector and WTO. Econ. & Politi. Weekly, 39 (6): 533-537.

  • Deshmukh, S.A. (2011). Productivity and supply of food grains in India. Chapter in book towards a food secure IndiaIssues and Policies edited by S. Mahendra Dev, K.P. Kannan and Nira Ramachandran, pp. 33-58, Institute of Human Development and Centre for Economic and Social Studies, New Delhi, India.

  • Hossain (2002). Productivity and sources of growth for groundnut and rapeseed and mustard in India. Indian J. Agric. Econ., 57 (3) : 387.

  • Kumar, Praduman (1998). Market prospects for horticultural products in India. Agric. Econ. Res. Rev., 11 (1): 35-47.

  • Kumar, Praduman and Mathur, V.C. (1998). Management of export marketing of horticultural products: Present status, constraints and future strategies. Bihar J. Agric. Mktg., 6 (1) : 1-16.

  • Kumar, Praduman (2003). Crop diversification in India: Analysis by state and farm size group. Agricultural situation in India, special number, August, 2003. Directorate of Economics and Statistics, Ministry of Agriculture, Government of India, pp. 273- 280.

  • Kumar, Praduman (2012). Literacy, technology adoption, factor demand and productivity: An econometric analysis. Indian J. Agric. Econ., 55 (3) : 490-499.

  • Lal, R.C. (2001). Productivity and sources of growth for wheat in India. Agric. Econ. Res. Rev.,14 (2): 109-120.


Abstract Views: 187

PDF Views: 0




  • Marketing Performance and Management of Processed Products in Pune District of Maharashtra

Abstract Views: 187  |  PDF Views: 0

Authors

Akshada V. Khaladkar
College of Agribusiness Management, Narayangaon, Pune (M.S.), India
Neha A. Godase
College of Agribusiness Management, Narayangaon, Pune (M.S.), India
Mahesh M. Kadam
School of Agriculture, Lovely Professional University, Phagwara (Punjab), India

Abstract


Marketing of processed products play a crucial role in effective integral marketing and profitability in market functionaries. The following research outlook was studied to study the market performance and profitability parameters. The objectives analysed were, To study the marketing parameters and marketing channels for processed products and to study the marketing profitability ratios and efficiency goals for processed products. The conclusions of the study says that the marketing cost in total was Rs. 29.20, Rs. 20.60 and Rs. 16.87 for Channel I, Channel II and Channel III, respectively. The price spread comprises net producer margin highest in Channel III i.e., 81.25 per cent followed by 65.74 per cent in Channel II and 50.57 per cent in Channel I, respectively. Market margin of wholesaler was Rs. 13.35, Market margin of retailer was Rs. 21.7 and market margin of retailer was Rs.13.65. The study had given a clear picture that Channel III is beneficial and effective for marketing of processed products.

Keywords


Marketing Performance, Management of Processed Products.

References