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Understanding Entrepreneurship: Strategy and Execution, a Global Prospective


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1 Hawassa University, Hawassa, Ethiopia
     

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Entrepreneur is considered as merging resources in novel manners. Thus, in this regards entrepreneurship is defined as the formation of innovative businesses and by innovative it is meant that businesses that do not just copy present businesses but have some constituent of uniqueness. For instance, the entrepreneur might be running a convenience store in a new place, may have produced a new product or a new manufacturing expertise, may have a new manner of endorsing a particular product or service, may have recognized a new market segment, or may be thinking on a new technique of distribution.

The purpose of this research is to examine strategies regarding entrepreneurship. Moreover, this research discovers the organizational context of entrepreneurship, examining several aspects supporting and restraining internal entrepreneurship. The research essentially reviewed several literatures proposed by various researchers in order to achieve better understanding on the viability of the topic. The research design is descriptive in nature. This research has utilized multiple linear regression analysis was utilized in with the endeavour of determining how the utilization of entrepreneurial production and marketing strategies are dependents on the execution of strategies. In addition, secondary data have been utilized for combining the purpose. Finally, conclusion was drawn in order to support the viability of the topic.


Keywords

Entrepreneurship, Strategy, Innovation, Risk, Strategies, Resource Utilisation
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  • Understanding Entrepreneurship: Strategy and Execution, a Global Prospective

Abstract Views: 325  |  PDF Views: 0

Authors

Goulap Jagadish Brahma
Hawassa University, Hawassa, Ethiopia

Abstract


Entrepreneur is considered as merging resources in novel manners. Thus, in this regards entrepreneurship is defined as the formation of innovative businesses and by innovative it is meant that businesses that do not just copy present businesses but have some constituent of uniqueness. For instance, the entrepreneur might be running a convenience store in a new place, may have produced a new product or a new manufacturing expertise, may have a new manner of endorsing a particular product or service, may have recognized a new market segment, or may be thinking on a new technique of distribution.

The purpose of this research is to examine strategies regarding entrepreneurship. Moreover, this research discovers the organizational context of entrepreneurship, examining several aspects supporting and restraining internal entrepreneurship. The research essentially reviewed several literatures proposed by various researchers in order to achieve better understanding on the viability of the topic. The research design is descriptive in nature. This research has utilized multiple linear regression analysis was utilized in with the endeavour of determining how the utilization of entrepreneurial production and marketing strategies are dependents on the execution of strategies. In addition, secondary data have been utilized for combining the purpose. Finally, conclusion was drawn in order to support the viability of the topic.


Keywords


Entrepreneurship, Strategy, Innovation, Risk, Strategies, Resource Utilisation