International Journal of Commerce & Business Management

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Problems Encountered by Foreign Tourists in Kerala


Affiliations
1 Christ College (Calicut University), Irinjalakkuda, Thrissur (Kerala), India
2 Department of Rural Marketing Management, College of Co-operation, Banking and Management, Kerala Agricultural University, Vellanikkara, Thrissur (Kerala), India
     

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The study focused on the problems faced by the foreign tourist. For the purpose of analyzing the objective three tourist destinations in Kerala viz., Kovalam beach, Wayanad and Idukki were selected and 30 foreign tourists were surveyed from the three selected tourist destinations using convenience sampling technique. A structured survey schedule was used for interviewing selected tourists and analysis was made with the help of index tool. The study identified that the problems encountered by foreign in Kerala are generally minor problems. However, some of them require particular attention for the improvement of the tourism industry like problems related to legal formalities and enforcement as well as problems related to cleanliness and hygiene which were mentioned to be the most strenuous problems encountered, followed by problems related to food.

Keywords

Tourism Industry, Foreign Tourists, Constraints, Tourists Responses.
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Abstract Views: 258

PDF Views: 3




  • Problems Encountered by Foreign Tourists in Kerala

Abstract Views: 258  |  PDF Views: 3

Authors

R. Krishna
Christ College (Calicut University), Irinjalakkuda, Thrissur (Kerala), India
Haritha Paul
Department of Rural Marketing Management, College of Co-operation, Banking and Management, Kerala Agricultural University, Vellanikkara, Thrissur (Kerala), India

Abstract


The study focused on the problems faced by the foreign tourist. For the purpose of analyzing the objective three tourist destinations in Kerala viz., Kovalam beach, Wayanad and Idukki were selected and 30 foreign tourists were surveyed from the three selected tourist destinations using convenience sampling technique. A structured survey schedule was used for interviewing selected tourists and analysis was made with the help of index tool. The study identified that the problems encountered by foreign in Kerala are generally minor problems. However, some of them require particular attention for the improvement of the tourism industry like problems related to legal formalities and enforcement as well as problems related to cleanliness and hygiene which were mentioned to be the most strenuous problems encountered, followed by problems related to food.

Keywords


Tourism Industry, Foreign Tourists, Constraints, Tourists Responses.

References