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A Literature-Based Study of Impact of Personality Traits on Innovation Diffusion Using the Big Five Personality Framework


Affiliations
1 Department of Management, Indian Institute of Management, Indore (M.P.), India
2 Department of Agricultural Communication, G.B. Pant University of Agriculture and Technology, Pant Nagar, U.S. Nagar (Uttarakhand), India
     

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Innovation adoption occurs in different societies in varied ways. The theory of diffusion of innovation is, therefore, applicable in a variety of contexts and has implications in various disciplines. The process of diffusion of innovation has been found to be contingent on various individual level factors of which personality traits hold immense significance. This study is an attempt to propose the likely relationship between personality traits and innovativeness. The Big Five personality framework has been used, wherein positive relationship between four personality traits (extraversion, openness to experience, agreeableness, and conscientiousness) and innovativeness has been proposed while a negative relationship between neuroticism and innovativeness has been suggested.

Keywords

Diffusion of Innovation, Innovativeness, Big Five Personality Framework.
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  • A Literature-Based Study of Impact of Personality Traits on Innovation Diffusion Using the Big Five Personality Framework

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Authors

Shweta Gupta
Department of Management, Indian Institute of Management, Indore (M.P.), India
Shivendra K. Kashyap
Department of Agricultural Communication, G.B. Pant University of Agriculture and Technology, Pant Nagar, U.S. Nagar (Uttarakhand), India

Abstract


Innovation adoption occurs in different societies in varied ways. The theory of diffusion of innovation is, therefore, applicable in a variety of contexts and has implications in various disciplines. The process of diffusion of innovation has been found to be contingent on various individual level factors of which personality traits hold immense significance. This study is an attempt to propose the likely relationship between personality traits and innovativeness. The Big Five personality framework has been used, wherein positive relationship between four personality traits (extraversion, openness to experience, agreeableness, and conscientiousness) and innovativeness has been proposed while a negative relationship between neuroticism and innovativeness has been suggested.

Keywords


Diffusion of Innovation, Innovativeness, Big Five Personality Framework.

References