International Journal of Commerce & Business Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study on Imported Fruits Available in Market of Bengaluru City


Affiliations
1 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, GKVK Campus, Bengaluru (Karnataka), India
2 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, GKVK Campus, Bengaluru (Karnataka), India
     

   Subscribe/Renew Journal


Today the consumption of imported fruits is gaining importance particularly in urban areas. This study conducted in Bengaluru city attempted to document types of imported fruits and brands available in the market in Bengaluru city. A sample of 60 respondents were selected for study. The secondary data regarding the types of imported fruits and brands available in the market in Bengaluru city was collected from different sources like Directorate General of Foreign Trade, Directorate General of Commercial Intelligence and Statistic (DGCIS) and Indian Trade Portal. The study has revealed that China is the number one destination for import of fruits and vegetables to India during 2016-17. India has imported nearly Rs. 1070 crores worth of fruits and vegetables from China.Imported and domestic fruits which are available throughout the year (January to December) are Apples, Orange, Apricots, Bananas, Cranberries, Kiwano, Lemons and Papayas. The world major fruits producing countries are China, India, Brazil, USA, Italy, Spain, Mexico, Iran, Philippines and France. Among all the three seasons, consumers consume more imported fruits in the summer season (mean score of 55.13) this is mainly due to availability of different varieties of imported fruits during summer.

Keywords

Imported Fruits, Source and Types, Garrett Ranking, Season-Wise Consumption, Domestic Fruits.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Beveraland, M. (2001). Creating value through brands: The ZESPRITM Kiwi fruit case. British Food J., 103 (6): 383-399.

  • Garret, H.E. and Woodworth, R.S. (1969). Statistics in psychology and education. Vakils, Feffer and Simons Pvt. Ltd., Bombay. pp. 329.

  • Jin, Y., Zilberman, D. and Heiman, A. (2005). Choosing brands, fresh produce versus other products, American Agric. Econ. Assoc., 90 (2): 463-475.

  • Pearson, D., Malcolm, B. and Wright, V. (2003). Australia fresh fruits and vegetables, why do so many of them remain unbranded? Agribusiness Review, Australasian Agribusiness Rev., 11 (1): 1-6.

  • Veena, V. M. (1996). Growth dimensions of horticulture in Karnataka-An econometric analysis, Ph.D. Thesis, University of Agricultural Sciences, Dharwad (India).


Abstract Views: 270

PDF Views: 0




  • A Study on Imported Fruits Available in Market of Bengaluru City

Abstract Views: 270  |  PDF Views: 0

Authors

Azizul Rahman Ragashtai
Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, GKVK Campus, Bengaluru (Karnataka), India
Swati Naik
Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, GKVK Campus, Bengaluru (Karnataka), India

Abstract


Today the consumption of imported fruits is gaining importance particularly in urban areas. This study conducted in Bengaluru city attempted to document types of imported fruits and brands available in the market in Bengaluru city. A sample of 60 respondents were selected for study. The secondary data regarding the types of imported fruits and brands available in the market in Bengaluru city was collected from different sources like Directorate General of Foreign Trade, Directorate General of Commercial Intelligence and Statistic (DGCIS) and Indian Trade Portal. The study has revealed that China is the number one destination for import of fruits and vegetables to India during 2016-17. India has imported nearly Rs. 1070 crores worth of fruits and vegetables from China.Imported and domestic fruits which are available throughout the year (January to December) are Apples, Orange, Apricots, Bananas, Cranberries, Kiwano, Lemons and Papayas. The world major fruits producing countries are China, India, Brazil, USA, Italy, Spain, Mexico, Iran, Philippines and France. Among all the three seasons, consumers consume more imported fruits in the summer season (mean score of 55.13) this is mainly due to availability of different varieties of imported fruits during summer.

Keywords


Imported Fruits, Source and Types, Garrett Ranking, Season-Wise Consumption, Domestic Fruits.

References