Informatics Publishing Limited

Uma Shankar ¹, Maheswar Ojha ¹, Kalachand Sain ¹, Ramesh Khanna ¹, M. Sudhakar ², Abhishek Tyagi ²

Affiliations
1 National Geophysical Research Institute, Hyderabad-500007, IN
2 National Center for Antarctic and Ocean Research, Headland Sada, Goa-403804, IN

Abstract

New data have been collected using the multibeam echosounder (Hydrosweep) and high resolution subbottom profiler (Parasound) systems in deep water of the Western Continental Margin of India (WCMI) during the 41^st cruise of R/V Academic Boris Petrov from 17 to 26 November, 2006. The six meters gravity coring along with CTD (Conductivity-Temperature-Depth) measurements are also carried out. Two sites in the Saurashtra and Kerala-Konkan offshore basins have been covered to find out features related to gas hydrates during this short cruise. High resolution multibeam echosounder and sub-Bottom profiling delineate the fine-Scale structure of the sedimentary layer of about 50-100 m thickness below the seafloor. Gravity corer is operated at five stations, out of which four gravity cores of more than 5 m length are recovered successfully. Gas and pore waters from cores have been collected for performing the laboratory studies. The Rosette system is used for temperature and salinity measurement in the water columns. The gravity cores collected on sites show the evidence of sediment fluidization and contain certain amount of gas. The gas is collected from sediments using the technique developed in the V.I.Vernadsky Institute of Geochemistry and Analytical Chemistry for the chemical and isotopic analysis for future research. The preliminary results show that the continental slope and rise of the oceanic margin of the Western India are prospective for exploration of gas hydrate. The more definite conclusion can be drawn after carrying out laboratory studies.

Keywords

WCMI, Gas Hydrates, Hydrosweep, Parasound, and CTD.

Full Text

     

Anupam Narula ¹, Shallini Taneja ¹, Abhishek Tyagi ²

Affiliations
1 FORE School of Management, New Delhi, IN
2 Dell International Services, Bangaluru, IN

Abstract

Consumers in India are very diverse. The Indian biscuit industry has become crowded with competition and the consumers have fallen in love with foreign brands. Biscuits are one of the most popular snack-food because of their ready to eat nature. Companies have worked explicitly towards diversifying their distribution in the retail sector while improving the bottlenecks i.e. factors like type of channels, number of new variants, volume, etc. The aim of the current research is to understand the buying behaviour for digestive biscuits among consumers in Jaipur The study has been conducted in order to understand the awareness level of Digestive biscuits as a category, in Jaipur- From the point of view of both retailers as well as consumers. Primary data has been collected from 150 consumers followed by the preliminary interviews with major retailers in Jaipur to understand the consumer preferences towards McVities digestive biscuits. The data from the consumer survey has been analysed with the help of Cross Tabulation Chi-Square test, percentage analysis and factor analysis. Apart from the consumer perception, the retailer's point of view has been also stated in this research. The research suggests that the majority of consumers as well as retailers found it difficult to understand the difference between sugar free and digestive biscuits. The current research will be beneficial in determining the consumption pattern of digestive biscuits in other big cities like Jaipur.

Keywords

Digestive Biscuits, Brand Awareness, Brand Preference, Healthy Snacks, Biscuit Categories.

Full Text