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Santhosh, J.
- Penetration of Social Media in Sustainable Marketing
Abstract Views :330 |
PDF Views:0
Authors
J. Santhosh
1,
Anu Varghese
2
Affiliations
1 St. Mary’s HSS, Kizhakkekara, Kottarakkara, Kerala, IN
2 St. John’s College, Anchal, University of Kerala, Kerala, IN
1 St. Mary’s HSS, Kizhakkekara, Kottarakkara, Kerala, IN
2 St. John’s College, Anchal, University of Kerala, Kerala, IN
Source
Asian Journal of Management, Vol 5, No 1 (2014), Pagination: 67-68Abstract
Technology has profoundly altered our modes of life. In today's world nothing is permanent except change. IT has revolutionized the way we do thing, the role IT in today's society is phenomenal. Today's organizations need to advance beyond a view of ethics as necessary for safeguarding their reputation. Not only marketers but consumers are also concerned about the environment, and consumers are also changing their behavior pattern. Now, individual as well as industrial consumers are becoming more concerned about environment-friendly products. As a result of this, the term "Sustainable Marketing" has emerged. In this context the article focuses on the role of social media in sustainable marketing.Keywords
Corporate Social Responsibility, Ethics, Social Media, Social Conscious Consumerism, Sustainable Marketing.References
- New white paper "Green Marketing: Think before you act" (2012) available at www.sustainabilityconsulting.com
- American Marketing Association. (2011, August 11). Dictionary. Retrieved August 11, 2011, from marketingpower:http://www.marketingpower.com
- Ottman, J.A. et al, "Avoiding Green Marketing Myopia", Environment, Vol-48, June-2006
- Ahlqvist, Toni; Back, A., Halonen, M., Heinonen, S (2008). "Social media road maps exploring the futures triggered by social media". VTT Research notes (2454):13
- Trattner, C., Kappe, F. (2013). "Social Stream Marketing on Face book: A Case Study". International Journal of Social and Humanistic Computing (IJSHC) Vol. 2, No. 1/2, 2013
- Gas tightness test methods for gas insulated MV and HV switchgear
Abstract Views :241 |
Authors
Affiliations
1 Engineering Officer Grade 2, HPL, Central Power Research Institute, Bangalore - 560080, IN
2 Joint Director, HPL, Central Power Research Institute, Bangalore - 560080, IN
3 Additional Director, STDS, Central Power Research Institute, Bhopal - 462023, IN
1 Engineering Officer Grade 2, HPL, Central Power Research Institute, Bangalore - 560080, IN
2 Joint Director, HPL, Central Power Research Institute, Bangalore - 560080, IN
3 Additional Director, STDS, Central Power Research Institute, Bhopal - 462023, IN
Source
Power Research, Vol 10, No 4 (2014), Pagination: 715-722Abstract
This paper elucidates the methods used in type testing and factory routine testing to ensure the tightness of SF6 gas used in Medium Voltage (MV) and High Voltage (HV) switchgear as per the latest IEC and CIGRE guidelines. Gas insulated MV (>1 kV to ≤52 kV) and HV (>52 kV) switchgear are frequently being used in electrical power system throughout the world. Mostly, gas insulated MV and HV switchgear contains SF6 as a pure gas or combined with other gases (i.e.: N2) to form a gas mixture. Recent times, distinct emphasis is being paid to reducing gas leakage during design, manufacturing and operation by enhancing gas handling procedures in compliance with Greenhouse gases emission regulations. Typically the assurance of gas tightness of MV and HV Switchgear shall be defined as the lowest possible quantity of SF6 released to the atmosphere. Various test methods are used for tightness test measurement depends upon sensitivity of measurement, quantity and necessityKeywords
Gas Insulated MV and HV switchgear, gas tightness test, SF6 leak detection methods.- Ant Colony Optimisation Coupled with Chaotic Data Mining for Enhanced Weather Prediction Analysis
Abstract Views :83 |
PDF Views:1
Authors
Affiliations
1 Department of Computer Applications, Sri Krishna Adithya College of Arts and Science, IN
2 Department of Zoology, NTVS G.T. Patil Arts, Commerce and Science College, IN
3 Department of Computer Science and Engineering, N.S.N. College of Engineering and Technology, IN
4 Bonam Venkata Chalamayya Engineering College, IN
1 Department of Computer Applications, Sri Krishna Adithya College of Arts and Science, IN
2 Department of Zoology, NTVS G.T. Patil Arts, Commerce and Science College, IN
3 Department of Computer Science and Engineering, N.S.N. College of Engineering and Technology, IN
4 Bonam Venkata Chalamayya Engineering College, IN
Source
ICTACT Journal on Soft Computing, Vol 14, No 2 (2023), Pagination: 3206-3211Abstract
Meteorological predictions play a pivotal role in various sectors, from agriculture to disaster management. While traditional weather prediction models exhibit proficiency, challenges persist in accurately capturing the complex and dynamic nature of atmospheric phenomena. Conventional weather prediction models often struggle to adapt to the intricacies of climate patterns, leading to suboptimal forecasting accuracy. The need for more robust methodologies that can effectively extract patterns from vast datasets and optimize model parameters is evident. Existing literature lacks comprehensive studies that seamlessly integrate ACO and Data Mining for weather prediction. This research bridges the gap by proposing a novel framework that leverages ACO optimization capabilities to refine Data Mining models, thereby improving the precision of weather forecasts. The proposed method involves utilizing ACO to optimize the parameters of Data Mining algorithms, such as decision trees and neural networks. ACO ability to find optimal solutions is harnessed to fine-tune the model parameters, enhancing its capability to extract meaningful patterns from historical weather data. Experiments demonstrate promising results, with a significant improvement in the accuracy of weather predictions compared to traditional models. The integrated approach shows particular efficacy in handling non-linear relationships and abrupt changes in weather patterns.Keywords
Data Mining, Ant Colony Optimization, Optimization, Weather Prediction, Meteorological Modeling.References
- R.W. Katz and A.H. Murphy, “Economic Value of Weather and Climate Forecasts”, Cambridge University Press, 1997.
- Robert Hecht-Nielsen, “Neurocomputing”, AddisonWesley, 1990.
- Ciobanu Dumitru and Vasilescu Maria, “Advantages and Disadvantages of Using Neural Networks for Predictions”, Ovidius University Annals, Series Economic Sciences, Vol. 1, pp. 444-449, 2013.
- Kneale T. Marshall, “Decision Making and Forecasting: With Emphasis on Model Building and Policy Analysis”, McGraw-Hill, 1995.
- V.R. Thakare and H.M. Baradkar, “Fuzzy System for Maximum Yield from Crops”, Proceedings of National Level Technical Conference on Data Mining and Artificial Intelligence, pp. 4-9, 2013.
- S.S. Patil and B.M. Vidyavathi, “A Machine Learning Approach to Weather Prediction in Wireless Sensor Networks”, International Journal of Advanced Computer Science and Applications, Vol. 13, No. 1, pp. 1-12, 2022.
- R.K. Nayak, K. Das and P. Das, “Spectral Clustering based Fuzzy C-Means Algorithm for Prediction of Membrane Cholesterol from ATP-Binding Cassette Transporters”, Proceedings of International Conference on Intelligent and Cloud Computing, pp. 1-8, 2019.
- M. Ramkumar and A. Alene, “Healthcare Biclustering-Based Prediction on Gene Expression Dataset”, BioMed Research International, Vol. 2022, pp. 1-8, 2022.
- B. Bochenek and M. Figurski, “Day-Ahead Wind Power Forecasting in Poland based on Numerical Weather Prediction”, Energies, Vol. 14, No. 8, pp. 2164-2173, 2021.
- H. Wang, J. Yan and L. Li, “Sequence Transfer Correction Algorithm for Numerical Weather Prediction Wind Speed and its Application in a Wind Power Forecasting System”, Applied Energy, Vol. 237, pp. 1-10, 2019.
- M.A.R. Suleman and S. Shridevi, “Short-Term Weather Forecasting using Spatial Feature Attention based LSTM Model”, IEEE Access, Vol. 10, pp. 82456-82468, 2022.
- G. Singh, O.Mutlu and H. Corporaal, “NERO: A Near High-Bandwidth Memory Stencil Accelerator for Weather Prediction Modeling”, Proceedings of International Conference on Field-Programmable Logic and Applications, pp. 9-17, 2023.
- P. Hewage and A. Behera, “Deep Learning-Based Effective Fine-Grained Weather Forecasting Model”, Pattern Analysis and Applications, Vol. 24, No. 1, pp. 343-366, 2021