ICTACT Journal on Management Studies

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Impact of Social Media in Online Shopping


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1 School of Management Studies, Bannari Amman Institute of Technology, India
     

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Social media has revolutionised the ways of communication and sharing information and interests. The rapid growth of social media and social networking sites, especially, in developing country like India is providing marketer a new avenue to contact customers. The study attempts to assess the impact of usage of social media on purchase decision process. The study finds that the social media is most widely used in information source for entertainment, networking, and information on new brands. Also, the social media reviews and opinions affect the purchase decision process; however, tendency of share their experiences post purchase is surprisingly good.

Keywords

Social Media, Online Purchase, Advertisement, Decisions, Factors Influence.
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  • Impact of Social Media in Online Shopping

Abstract Views: 307  |  PDF Views: 2

Authors

C. Arul Jothi
School of Management Studies, Bannari Amman Institute of Technology, India
A. Mohmadraj Gaffoor
School of Management Studies, Bannari Amman Institute of Technology, India

Abstract


Social media has revolutionised the ways of communication and sharing information and interests. The rapid growth of social media and social networking sites, especially, in developing country like India is providing marketer a new avenue to contact customers. The study attempts to assess the impact of usage of social media on purchase decision process. The study finds that the social media is most widely used in information source for entertainment, networking, and information on new brands. Also, the social media reviews and opinions affect the purchase decision process; however, tendency of share their experiences post purchase is surprisingly good.

Keywords


Social Media, Online Purchase, Advertisement, Decisions, Factors Influence.

References