International Journal of English and Literature

Raphael Francis Otieno ¹

Affiliations
1 Department of Languages, Linguistics and Literature, Jaramogi Oginga Odinga University of Science and Technology, KE

Abstract

The use of metaphors in political discourse is a linguistic strategy that has been used all over the world. Studies on metaphor have therefore been done in various parts of the world. This paper reviewed studies on metaphor in political discourse to assess the role metaphor played in political discourse. It aimed to contribute to the field of metaphor in political discourse by reviewing studies done in this field. The study aimed to show that a metaphor as a linguistic tool could be manipulated both for pragmatic and strategic reasons. The review showed that metaphors were used to help the voting public to make sense of different political issues and therefore to express their general attitudes towards politics. Further, they helped to make citizens identify with and understand their beliefs and goals for their country. The mapping principle of source and target domains was further used by the politicians to fulfill their persuasive and rhetorical goals in political discourse. Apart from being used as a face-saving strategy, the review showed that metaphors also revealed speakers' ideological positions.

Keywords

Politics, Political Discourse, Cognitive Linguistics, Conceptual Metaphor.

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