International Journal of Applied Marketing and Management https://www.i-scholar.in/index.php/IJAMM Publishing India Group en-US International Journal of Applied Marketing and Management 2455-0132 Revitalise and Fast-Track Safety Culture in Industry or Face Incidents/Losses https://www.i-scholar.in/index.php/IJAMM/article/view/213344 Safety culture is what we call people’s safe behaviours. Safety culture is a fast-growing wave in the industry today. Addressing gaps in building a long-term supportive safety culture for companies underlines a set of unresolved questions on behavioural risk management in the industry, and possible solutions. Everyone raises a voice for safety, then safety culture comes into existence and the risk disappears – is it so simple? Most companies delay their HSE decisions till they suffer. Why so? Without inculcating safety as a core corporate value, the industry cannot be considered safe. Behavioural safety culture is a live surveillance on the risks and their spot-correction to ensure that the safety culture building process is active. Safety culture behaviour is necessary to overcome incidents and accidents at the work sites. Behavioural safety education for one and all is the safety culture being addressed the most. Ideologies on safety cultures vary across the industries in terms of practices. The present article dwelt on identifying the unresolved critical questions on behavioural safety supportive culture implementation in the industry, and the possible solutions. The data were collected from 603 industry professionals who were the study participants. The sampling method was a non-random convenience sampling. A set of ten themes of research findings reflected upon critical issues, such as basic questions on long-term safety cultures; reactive safety culture; collective voice and leadership for at-risk behaviours; religion, spirituality, and festivities for safety at sites; implementation of safety with a consideration for others; features of companies not empowering their workforce for performing safety implementation; competency gap among the safety professionals; the major roadblocks in HSE decision-making; the spot-implementation of behaviour-based safety (BBS) approach by top leaders; and myriad factors to advance the success of a long-term supportive safety culture. Fast-tracking supportive safety culture at sites would mean the next level of hard work. Harbans Lal 2022-08-01 2022-08-01 7 Comparative Study of Traditional Advertising Vis à Vis Digital Marketing – With Reference to FMCG Products https://www.i-scholar.in/index.php/IJAMM/article/view/213345 Marketing has been growing for decades in one form or another. The main purpose of marketing is to make goods and services available to customers as per their needs and wants. Traditionally, marketing used to be done through limited mediums like television, print media, and so on. However, with the changing times and with continuous improvements in information technologies, there has been a shift to modern ways of marketing. Digital Marketing has provided the great opportunity and a huge platform to the marketers to connect to the target audience. India is one of the largest growing markets in the world and the scope for digital marketing is going to increase the most. Modern tools include social media advertisements, e-mail marketing, and so on. This study will focus on how companies and various firms are moving towards the use of modern ways of advertising, and how it is getting easier for them to use these mediums and in connecting the tastes and preferences of a larger customer base. Pooja Agarwal 2022-08-01 2022-08-01 7 Attitudinal, Awareness, and Perceptional Differences in Virtual and Offline Learning during the COVID-19 Pandemic https://www.i-scholar.in/index.php/IJAMM/article/view/213346 The education industry was completely transformed by the advent of the COVID-19 pandemic. The industry has upscaled itself to cater to millions of consumers. The purpose of this paper is to understand the attitudinal, awareness, and perceptional issues in virtual and offline learning, especially during the pandemic, as well as to study the academic industry in total and adopt a combined approach. The use of technology and the increased use of the Internet in the last few years have made various new interventions in the industry. This paper also highlights the alteration and dissimilarities between modern education and the traditional mode of education. This study was undertaken to understand which mode of education is more preferred by the students, through the use of primary data and secondary data. One of the findings is: a majority of the people in this research are conscious about virtual education, but prefer the offline mode of education. This paper has also tried to categorise the trials faced by the stakeholders of the industry, in terms of the attitude of the faculty as well as the students, awareness regarding the technological advancements, and perceptions regarding the same. The researchers conclude that all the stakeholders have to bring about huge changes in their skills and attitude to make blended learning a reality. Priyeta Priyadarshini Purvi Pujari 2022-08-01 2022-08-01 7 Awareness and Practices of Disposal of Unwanted Medicines among Patients Visiting the OPD and Healthcare Professionals https://www.i-scholar.in/index.php/IJAMM/article/view/213348 Pharmaceuticals play a very substantial part in the treatment of various diseases and related problems. After the treatment, it is necessary to dispose the remnant medicines properly. The disposal of unused and expired medicines in a proper way is important, to evade buildup. Therefore, awareness and knowledge of drug disposal is essential. The pharmaceutical waste in water affects the health of humans. This study aims to evaluate the awareness of disposal among medical healthcare professionals and patients visiting hospitals. The contamination of pharmaceutical waste in the environment is due to the absence of awareness and knowledge among people. Proper disposal of pharmaceutical waste can prevent environmental contamination. In this study, about 100 participants from various categories were considered. The survey included different sections, such as demographics and questions pertaining to awareness. The survey was completed by 500 volunteers, of which 45% were male and 55% female. According to the study, 21% of the participants dispose expired/unused medicines by flushing them down the toilet/sink. Maximum awareness, of approximately 96%, was found among the nurses, about the importance of improper disposal. If the wastage of medication is controlled by the healthcare professionals, the ecological trail of medicines can be greatly reduced. There is a strong requirement for increasing awareness about safe disposal of medications among professionals in the healthcare system. This paper will be a vital tool to initiate effective medical waste management programmes in India. Astha Zalpuri Vishal Kamra Rashmi Zalpuri Aarti Garg 2022-08-01 2022-08-01 7