International Journal of Applied Marketing and Management




International Journal of Applied Marketing and Management

Publisher: Publishing India Group
Editor: Dr. Ajay Singh
Online ISSN: Applied, Print ISSN: 2455-0132
Frequency: Biannual

Description:

Table of Contents

Vol 5, No 1&2 (2020)

Articles

India’s Population-‘Bulging at its Seams?’:A Learning Perspective
Rajib Dutta
 Vol 5, No 1&2 (2020), Pagination: 1-9
ABSTRACT |  PDF     Abstract Views: 8  |  PDF Views: 0
Parental and Organizational Support to Employees in Call Centres
Suchet Kumar
 Vol 5, No 1&2 (2020), Pagination: 10-20
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0
An Application of Markovian Brand Switching Model to Develop Marketing Strategies in Sunscreen Market with Special Emphasis on the Determination of Long Run Steady State Market Shares
Ranjan Kumar Gupta, Debdip Khan, Sudatta Banerjee, Falguni Samanta
 Vol 5, No 1&2 (2020), Pagination: 21-27
ABSTRACT |  PDF     Abstract Views: 8  |  PDF Views: 0
Impact of Pandemic (2020) Disorders on Indian Consumers’ Perception:Importance, Thinking and Consumption of Grocery Products
Harsh Sharma, Vaibhav Lowalekar
 Vol 5, No 1&2 (2020), Pagination: 28-36
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0
Agricultural Policy Changes due to COVID-19 Pandemic
Udit Chaudhary
 Vol 5, No 1&2 (2020), Pagination: 37-40
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0