International Journal of Applied Marketing and Management




International Journal of Applied Marketing and Management

Publisher: Publishing India Group
Editor: Dr. Ajay Singh
Online ISSN: Applied, Print ISSN: 2455-0132
Frequency: Biannual

Description:

Table of Contents

Vol 3, No 1 (2018)

Articles

Association and Correlation Between the Independent Variables and Buying of Consumer Goods:A Study with Reference to Rural Market of Shivamogga District, Karnataka
H. S. Prakash
 Vol 3, No 1 (2018), Pagination: 1-7
ABSTRACT |  PDF     Abstract Views: 7  |  PDF Views: 0
Impact of Demographics on Customer Satisfaction in Online Banking
D. Vijayalakshmi, M.V. Rajasekhar
 Vol 3, No 1 (2018), Pagination: 8-19
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0
An Experimental Investigation of Effects of Media Type and Plot Connection on Brand Placement Effectiveness
Murtaza Hassan Itoo, Komal Nagar
 Vol 3, No 1 (2018), Pagination: 20-32
ABSTRACT |  PDF     Abstract Views: 8  |  PDF Views: 0
Cause-And-Effect Relationship Between Service Quality Perception and Patient’s Satisfaction With Special Reference to Private Diabetic Clinics
Kamakshaiah Musunuru, Venugopal Reddi
 Vol 3, No 1 (2018), Pagination: 33-42
ABSTRACT |  PDF     Abstract Views: 8  |  PDF Views: 0
A Methodology to Measure Brand and Consumer’s Personality Congruence:A Study on Wristwatch Brands
Saugat Ghosh
 Vol 3, No 1 (2018), Pagination: 43-55
ABSTRACT |  PDF     Abstract Views: 7  |  PDF Views: 0