IAHRW International Journal of Social Sciences Review

Rajneesh Ahlawat ¹

Affiliations
1 Department of Bus. Admn., Chaudhary Devi Lai University, Sirsa, IN

Abstract

Television plays a major role in the flow of information and is equipped with the power to influence people, their beliefs and their opinions. Being a visual medium, its impact transcends the social and educational background of its viewers; more so, in a diverse country like India, where television dominates the Media&Entertainment landscape as the preferred choice of entertainment. The television industry continues to have headroom for further growth as television penetration in India is still at approximately 60% of the total households. Cable and Satellite (C&S) penetration of television households is close to 80%, with DTH driving a significant part of the growth in the last few years.

Keywords

Television News Media, Online News Media.

Full Text

     

Rajneesh Ahlawat ¹

Affiliations
1 Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa, IN

Abstract

The Indian media market differs from those of developed countries in several ways. India is a developing country and all segments of the media industry (including print and radio) are still growing unlike in many developed countries. The media market in India remains highly fragmented, due to the large number of languages and the sheer size of the country. The television broadcasting industry has over the last two decades, become particularly fragmented, with low entry barriers and high carriage fees and the top two or three channels obtaining a disproportionately high share of total advertising expenditure. The uniqueness of India's Mediascape suggests that while restrictions may be desirable, the safeguards deemed appropriate may not precisely be those that apply in other countries.

Keywords

Consolidation, Corporation Indian Media, Opportunities, Challenges.

Full Text

     

Rajneesh Ahlawat ¹

Affiliations
1 Department of Bus. Admn., Chaudhary Devi Lal University, Sirsa, IN

Abstract

One of the greatest achievements of Indian democracy is its free, unfettered and vibrant press, an accomplishment of direct relevance to the working of any democracy. Authoritarianism flourishes not only by stifling opposition, but also by systematically suppressing information. The survival and flowering of a democracy depends a great deal on the freedom, vigour and professionalism of the fourth estate. Liberalization has led to the media targeting readers as consumers rather than citizens. The biggest challenges being faced by the Indian Media today is of enforcing more rigorous professional standards, of responding to the need for more serious reporting on governance issues and of upholding its own freedom to function in the face of browbeating by the government of the day. Equally bad is the spectre of media publications pandering to their business and political interests in the absence of proper watchdog bodies for media and the recent trend of-paidnews".

Keywords

Fourth Estate, Cornerstone, Indian Democracy.

Full Text