DHARANA - Bhavan's International Journal of Business https://www.i-scholar.in/index.php/DHARANA <p>DHARANA - Bhavan's International Journal of Business is a Bi-annual publication started in 2007. The journal invites articles with a focus on different management issues pertinent to the Indian economy and corporate sector. Service quality is another aspect of management that is of considerable interest to us.</p><p>DHARANA – BHAVAN’S international journal of business is dedicated to Business and management practices. The aim of the journal is to document the patterns and process of Management practices. This is an Open Acess Double -Blind refereed Business Journal.</p> Informatics Publishing Limited and M. P. Birla Institute of Management en-US DHARANA - Bhavan's International Journal of Business 0974-0082 Editorial https://www.i-scholar.in/index.php/DHARANA/article/view/187156 No Abstract. 2019-06-01 2019-06-01 13 Financial Inclusion and Its Measurement https://www.i-scholar.in/index.php/DHARANA/article/view/187157 This short article dwells upon the concept of financial inclusion (FI) of a population, discusses it around the banking sector and its role in this context. It then considers measuring FI and suggests a few new quantitative measures of the same, along with their data requirements, which are not difficult to meet in practice. A brief mention is made about the Pradhan Mantri Jan Dhan Yojana (PMJDY) and its implications. Scope for some further work is indicated. T. V. Srinivas N. S. Viswanath T. V. Raju 2019-06-01 2019-06-01 13 Application of ICT effectiveness in Teaching Process in Management Education - An Analysis https://www.i-scholar.in/index.php/DHARANA/article/view/187158 As India moves ahead on the pervasive usage of technology on all spheres of life, our educational institutions cannot be falling behind in catching up with the pace. Karnataka is at the forefront of the technology thrust and it is only natural that the students and faculty members of the educational institutions would aspire to be in the forefront of using Information and communication technologies in teaching and learning. This paper attempts to capture the mood and preparedness of the professors in the Business Management educational institutions in Karnataka through an exploratory study of ICT effectiveness in teaching process. The study extends across eight premier institutions of Karnataka and presents the data from about 500 professors of Management education. The results indicate that approximately more than 50% of the professors are positive about the effectiveness of ICT in teaching but are tentative when it comes to their ability to use innovative tools to improve student learning. This may indicate the need for more awareness and training with provision of required infrastructure and connectivity in the institutions. C. Shanath Kumar A. M. Suresh 2019-06-01 2019-06-01 13 The Service Sector as India's Road to Economic Growth:An analysis https://www.i-scholar.in/index.php/DHARANA/article/view/187159 <p>Services are tasks or functions, which are performed by a group or an individual, for which price is decided on the basis of demand if that particular service is available in the related market. Services are sometimes referred to as intangible goods. The consumption is done only at the point of production. Services are typically non-transferable that means they cannot be resold or purchased at a different price. In an economy the service sector plays a vital role in the resource allocation process. The service industry is not only the World’s largest industry, but also contributes major portion in GDP. It generates three times more employment as compared to the manufacturing sector. The contribution of the service industry to the GDP of countries like India is over 56.1% in 2015-16.</p><p>In addition to this more than 50% of total export of services comes from export of software services in India. On the basis of this rapid growth in service sector growth rate will going to be more than 60 per cent in the next fifteen years in India. After China, India has got the second position as the fastest growing service providing country in the world.</p><p>The present study is all about the analysis of the potential and capability of the service sector in the economic growth of the country over the last couple of decades. The main aim of this study is to see the correlation between the growth in the Indian service sector along with growth in the economy in terms of growth in GDP, per capita income and foreign investment.</p> Bhupendra Singh Hada Ashish Suri 2019-06-01 2019-06-01 13 Economic Analysis of Artificial Intelligence & Its Implications in Business Management https://www.i-scholar.in/index.php/DHARANA/article/view/187160 <p>The value and power of Artificial Intelligence (AI) is growing dramatically every year and will soon dominate the internet and the economy as a whole. In this paper, it is proposed to assess the impact of Artificial Intelligence on business management. The effect of Artificial Intelligence on the cost and product curves are enumerated by graphical method. AI in the fields of finance, marketing and HR are described. An attempt is made to present applications of AI in business in other relevant areas.</p><p>Expert systems, machine vision and speech recognition form the basis of AI. This would enable use of such systems using computer language. Machine learning and language form the foundation of operations of systems where repetitive logic is used in solving human issues in a speedier way.</p><p>A definite caution need be expressed as regards use of working of these systems in large scale operations. While subtle human questions cannot be answered by programmed intelligence, the question of ethics cannot, however, be attempted by machines. What is true today as an ideal system for solution to a mass of humans may change over time. Such temporal changes cannot, however, be adapted by AI. The human who has made a system solution must remodify the AI of one time period over another time period.</p> Syeda Sarah Iram Monisha Roy H. Aishwarya Samanvitha 2019-06-01 2019-06-01 13 A Study on Investors’ Behaviour During Bull Phase in Indian Market with Special Reference to Bangalore City https://www.i-scholar.in/index.php/DHARANA/article/view/187161 In the modern finance theory, behavioral finance is a new paradigm, which seeks to appreciate and expect systematic financial market inference of psychological decision-making (Olsen, 1998)1. By understanding the human behavior, attitude and psychological mechanisms involved in financial decision-making, standard financial approaches may be better replicated and explain the reality in today’s developing markets. N. S. Ravindra 2019-06-01 2019-06-01 13 Drivers of Employer Motivation in Banking Sector - A Radar Design Approach https://www.i-scholar.in/index.php/DHARANA/article/view/187162 Motivated employees play a significant role in the longterm success of any organization, as they substantially contribute to the overall organizational effectiveness and performance. Such employees provide organizations the sustainable competitive advantage. Therefore, motivating employees becomes critical to individual performance and organizational productivity. However, “Motivation as a concept represents a highly complex phenomenon that affects, and is affected by, a multitude of factors in the organizational milieu. … An understanding of the topic of motivation is thus essential in order to comprehend more fully the effects of variations in other factors (such as leadership style, job and salary systems) as they relate to performance, satisfaction and so forth” (Richard M Steers and Lyman W Porter, 1979). But motivating an employee is not an easy job and poses a greater challenge to many managers as motivation depends both on the individual as well as on the outside forces. In other words, motivation comes from within an employee and also from external sources. The former is called the intrinsic motivation, which is internal or self-driven and the latter is called the extrinsic motivation, which is dependent on external forces. M. J. Subramanyam 2019-06-01 2019-06-01 13 Book Review https://www.i-scholar.in/index.php/DHARANA/article/view/187163 No Abstrcat. N.S. Viswanath 2019-06-01 2019-06-01 13