Current Science

Amir Foroughi ¹, Nor Aishah Buang ¹, Zizah Che Senik ², Reihaneh Sadat Hajmirsadeghi ³, Mahdi Mohammad Bagheri ³

Affiliations
1 Department of Education, University Kebangsaan Malasia, Bangi, MY
2 University Kebangsaan Malasia, Bangi, MY
3 University Technologi Malaysia, Johur Bahru, MY

Abstract

In the past, open innovation has been studied from the perspective of manufacturing businesses, while services have received much less attention, regardless of the predominant role they play in advanced economies. The present study focuses on open service innovation in tourism industry. We study the moderating effect of competition intensity on the relation between business performance and open service innovation in tourism industry. Analysing data from managers of 346 travel agencies, this study shows that open service innovation has a positive effect on business performance and this effect increases by competition intensity construct.

Keywords

Business Performance, Competition Intensity, Open Service Innovation, Travel Agencies.

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