Avahan: A Journal on Hospitalty and Tourism https://www.i-scholar.in/index.php/Avahan AVAHAN, International hospitality journal provides a common platform to all stakeholders to share their authentic research outcomes which has a real world connect. The International Journal of Hospitality discusses major trends and developments in a variety of disciplines as they apply to<br />the hospitality and tourism industry.<br /><br />With globalization, the entire world is now a common playground for all and here it can really be portrayed that many issues and challenges in hospitality and tourism are interrelated and interconnected in one way or the other. With this aim and a mission ahead and to bridge these issues we have tried to call for some quality research and comparative study by the research scholars and practioners.<br /><br />Journal presents to all the readers who really want to know and are interested in finding out the ways in which we can engage actively in international changing trends and practices in hospitality industry. en-US puneet@publishingindia.com (Prof. (Dr.) Shailendra Kumar Singh) kavita@publishingindia.com (Ms. Kavitha) Fri, 02 Sep 2022 15:09:08 +0000 OJS 2.4.2.0 http://blogs.law.harvard.edu/tech/rss 60 COVID Outbreak and its Impacts on Selling of Temple Foods : A Study based on Lord Baldev Jew Temple, Kendrapara, Odisha https://www.i-scholar.in/index.php/Avahan/article/view/213555 The aim of this research paper is to find out the impacts of COVID outbreak on selling of temple foods particularly in Lord Baldev Jew temple, Kendrapara, Odisha. COVID outbreak in India and the world has made the hospitality sector a stand still. Around four Crores of tourism &amp; hospitality employees and people depending on tourism activities suffered a lot. This Pandemic is considered as one of the worst crises ever to hit the Indian tourism industry impacting all segments. It is very much essential to minimize all possible touch points between a guest and staff not only in hotel or restaurants but also in all organized &amp; non-organized sectors which in other hand will help in fighting against COVID. Odisha is known for its temples not only in India but also for the whole world. It has a rich tradition and cultural heritage. Temple food or Prasad or Bhog which is the food prepared in the temple premises, offered to the deity &amp; then distributed among the devotees. When food is linked with religious activity it takes on a special significance. Many people earned their livelihood by selling temple food to devotees as well as religious tourists. Because of Covid outbreak temples are closed, people are debarred to enter into the temple and at the same time large gathering are also avoided. Hence consumption of temple food has gone down drastically due to which people selling temple food affected directly. Various suggestions are provided based on the research study for temple food vendors to handle the situation of pandemic in a smoother way. Susanta Ranjan Chaini https://www.i-scholar.in/index.php/Avahan/article/view/213555 Fri, 01 Oct 2021 00:00:00 +0000 Analysing the Challenges Faced by Consumers with the Websites of Food and Beverage Outlets in Lucknow City https://www.i-scholar.in/index.php/Avahan/article/view/213556 Websites are normally considered as first mode of communication between the consumers and food and beverage outlets, as consumers search for various outlets through their laptop or mobile phones on the outlets websites. Well-designed and well organised websites are always considered as very effective marketing tool for the restaurants to attract the potential customers and if the websites are not well designed, food and beverage outlets professionals may loose their potential customers. Thus the present study is focussing on the challenges faced by the consumers of Lucknow city with the websites of food and beverage outlets. A structured questionnaire was developed to collect information from the consumers of food and beverage outlets in Lucknow city and distributed to them through online platform using Google Forms. The major findings of the study revealed that non-availability of contact information, slow page load time, outdated website design and unavailability of social media links on the websites are some of the problems faced by the consumers with the websites of food and beverage outlets of Lucknow city. Ankit Dambhare, Prakash Nigam, Prasang Agarwal https://www.i-scholar.in/index.php/Avahan/article/view/213556 Fri, 01 Oct 2021 00:00:00 +0000 Workation : A New Trend Promoting Offbeat Destinations https://www.i-scholar.in/index.php/Avahan/article/view/213565 During this period of pandemic and lockdown the working class of India, especially the youth were completely deprived of any form of travel. The work from home concept had every working individual yearn for fresh air and change. Though the concept of ‘workation’ is not new in the western world, but this pandemic has made the working class Indians aware and interested in the concept. ’Workation’ is not just a new trend but a concept which is not only a going phase but a trend to stay. ‘Workation’ has boosted the businesses of home-stay accommodations for their affordability and homely environment. People staying away from family in metro cities have chosen to escape to a small picturesque location to stay and work instead of staying in the concrete jungles. This has not only promoted and given business to small home-stay owners but also helped the workationers with better mental health and zeal to work. This trend, though for the working class, requires a certain level of comfort and convenience to achieve their professional goals. ’Workation’ have been observed to improve productivity and positivity. This has also helped people come closer to nature and appreciate the gift of life. This research is conducted to analyse the thoughts and ideas of people and understand their perceptions on ‘Workation’. It will also explore their experiences and choice of locations to find the popularity of off-beat locations in the context. Through this research we will also endeavour to assess the contribution of ‘Workation’ in professional output and mental health of individuals. The study will be based on a survey conducted on individuals from various walks of life based in India. Primary data (interviews) as well as secondary data (books, articles, websites) has been considered for this study. Srijani Chatterjee, Vikram Singh https://www.i-scholar.in/index.php/Avahan/article/view/213565 Fri, 01 Oct 2021 00:00:00 +0000 Tourism during COVID-19 : Perception of Students on the Effectiveness of Mass Media in Promoting Philippine Tourism https://www.i-scholar.in/index.php/Avahan/article/view/213566 Evolving in this new normal, the internet and smart phones became the household necessity that has a great impact to one’s everyday routine. Since Tourism is a discipline where media plays an essential role, most people are fascinated to visit a destination of their choice. Mass media became the primary source of information as it can reach a wide variety of audiences through the internet, radio, television, and social media platforms. It encourages tourism in various ways in attracting tourist, inform and persuade them to patronize and support all activities related to it. Tourists decide which airlines to fly, what hotel to book, visit the nearby attractions and shopping centers. By utilizing mass media as a form of promotion and advertisement of a specific destination, it could lead to the recovery of the tourism sector. The study utilized a quantitative research method and a descriptive design in order to collect quantifiable information from a sample of 120 respondents. According to the findings, the majority of the third year International Tourism &amp; Hospitality Management students of Lyceum of the Philippines University Manila perceived that mass media plays a vital role in promoting Philippine Tourism. Media, as an effective medium for promoting health protocols, are essential tools to rebuild the future of Philippine tourism. This study has discussed in detail the use of mass media and its effect on companies on tourism industry. The most common use of mass media by travel companies is to establish contact with clients all around the globe in order to build and search for recovery plans once traveling is possible. Social media is an excellent medium for persuading the public to use preventive necessities. Awareness of tourism companies’ safety and health practices via social media during the COVID-19 will also ensure clients’ health and safety. To conclude, mass media has been effective in influencing visitor decision-making and might be an instrument to aid in the recovery of Philippine tourism. The use of internet during the pandemic is essential and can play an important role in attaining the industry’s goals. Ericka Jonalyn A. Tayo, Denise Louise D. Macaraeg, Jannellie Aubrey Zyra F. Mijares, John Martheus G. Duhaylungsod, Anna Patricia B. Nadera, Rovena I. Dellova https://www.i-scholar.in/index.php/Avahan/article/view/213566 Fri, 01 Oct 2021 00:00:00 +0000 Role of Social Entrepreneurship in Building Craftsmanship at Conflict-Hit Tourist Destinations : A Content Analysis https://www.i-scholar.in/index.php/Avahan/article/view/213567 The study aims to put forward a view on how social entrepreneurship can help in building craftsmanship. A Content analysis approach was used, making logical conclusions based on available data in different forms. To stimulate the research, an element of tourism destination was added to the search criteria while searching the databases to obtain relevant information in the literature review process. The study generated four key themes that assist social entrepreneurship in building craftsmanship of a region viz innovative approach, authenticity, modern marketing techniques, and holistic development. Academicians can utilize the outcome of the research study, research scholars for theory building, and further analysis in the subject area. Parikshat Singh Manhas, Ramjit ramjitmonu@yahoo.co.in, Immad Malik https://www.i-scholar.in/index.php/Avahan/article/view/213567 Fri, 01 Oct 2021 00:00:00 +0000 A Study on the Travel Preferences of Millennials in the City of Manila for Post-Pandemic Domestic Travel https://www.i-scholar.in/index.php/Avahan/article/view/213568 Millennials are people born from 1980-2000 who are known for their distinct travel preferences compared to other generations. Consequently, recreational, cultural, social, and nature tourism are amongst the most established and present types of tourism in the Philippines. Hence, this study aims to learn where millennials in the city of Manila would prefer to travel domestically in the post-pandemic setting. To further elaborate the results, the researchers attempt to understand the reasons behind the preferences of the millennials by utilizing Dr. Seppo Iso-Aloha’s Social Psychology Model of Tourism that categorizes motivational forces into four parts namely: Seeking Personal Rewards (SPR), Seeking Interpersonal Rewards (SIR), Escaping Personal Environments (EPE), and Escaping Interpersonal Environments (EIE). The results showed that the top 3 preferred tourism destinations by millennials in the city of Manila are “water activities site”, “physical activities on land”, and “resort spa”. The said tourist destinations fall under nature and recreational tourism destinations. On the other hand, tourism destinations that require more interaction such as “architectural/ historical monument”, “conservation area”, and “ethnic village” are less preferred by millennials in the city of Manila for post-pandemic travel that may be due to the by-product of the pandemic and the millennials’ post-pandemic travel priorities. When asked about the respondents’ reason behind travel, “relaxing or resting” had the highest average weighted mean, while “being away from family/ friends” had the lowest. This may be due to the respondents’ desire to destress after being in lockdown and the challenges of daily life in the pandemic. However, the respondents would still like to travel intimately with family and friends. Other travel motivational that were mentioned fell under the significant and very significant range, showing the millennials’ pent-up desire to travel in a post-pandemic setting. Celisha Grace R. Chin, Diana Anna N. Cuasay, Martina Kirsli D. Galvez, Jean Carla B. Tamares, Miriam Salvacion L. Oreta https://www.i-scholar.in/index.php/Avahan/article/view/213568 Fri, 01 Oct 2021 00:00:00 +0000 Geo-Ecotourism Attraction La barranca del Rio Santiago for the Brand Guadalajara https://www.i-scholar.in/index.php/Avahan/article/view/213580 The main objective of this study is to see if the Barranca del Rio Santiago is a tourism and geo-ecotourist attraction that should be included in the Guadalajara brand in order to attract national visitors. This study is exploratory and descriptive in character, with the aim of determining whether the Rio de Santiago Canyon is a tourism and geo-ecotourist attraction worthy of inclusion in the Guadalajara brand. The research was carried out using data from the State of Jalisco’s 2016 Yearbook. In terms of their reasons, only national variables from the Guadalajara Metropolitan Area, as well as other criteria, were used to identify how they arrived at their destination. According to SECTUR’s most recent agenda of competitiveness in Mexican tourist destinations, Guadalajara boasts various natural attractions, one of which is the Barranca del Ro Santiago. This location has a great ecological, recreational, and historical value. José G. Vargas-Hernández, Elsa Patricia Orozco Quijano, Pooja Mehta https://www.i-scholar.in/index.php/Avahan/article/view/213580 Fri, 01 Oct 2021 00:00:00 +0000 Effectiveness of Internship for Hospitality Students and the Post Pandemic Analysis https://www.i-scholar.in/index.php/Avahan/article/view/213582 Internship programme is an integral and essential part of almost all courses run by various universities and institutions in the field of hospitality management. During internship, an on job training is imparted in all major operational department of the hotel which not only helps in real time industrial exposure, but also in developing the technical skills &amp; practical competences of the students of hospitality management. The paper is proposed to evaluate the importance &amp; effectiveness of internship programme, the students of Hospitality Management goes through during their course of studies. This includes the analysis of acquired technical knowledge post-internship, sharpened skills, and the employment opportunities they were considered for in the organizations/hotels, they have completed their internship from. On the other hand the study also tries to identify the opportunities created through internship for interns to choose their department of specialization. The study was descriptive in nature as it attempts to collect information and statistically analyze it &amp; permits the researcher to collect data and describe the demographics of the same with the help of statistical analysis. Based on the findings of the survey, it is concluded that the internship programme is a productive exposure, having a benefiting impact on intern’s technical &amp; practical understanding of the industry thereby enabling them in selecting their career specialization and utilizing the employment opportunities created through internship. Aamir Husain, Pawan Mehra https://www.i-scholar.in/index.php/Avahan/article/view/213582 Fri, 01 Oct 2021 00:00:00 +0000