Avahan: A Journal on Hospitalty and Tourism

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Influence of Destination Ratings on Travelers' Choices of Tourist Destinations


Affiliations
1 School of Business Studies and Social Sciences, Christ University, Bengaluru, Karnataka, India
     

   Subscribe/Renew Journal


Tourism is a major revenue earing industry and one of the only sectors to be evolving every single moment. Of all the influencing factors for example, Consumer Satisfaction plays a prominent role in the survival of the Tourism Industry. Consumer Ratings are normally awarded to Tourism Products on the basis of certain criteria for grading the Product Characteristics. Destination Ratings are therefore the ratings given to destinations on the basis of the evaluations of various tourism products that are present in those destinations. That is, Tourism Products are graded, and based on the overall grades of all the Tourism Products, a common grade is given to the Destination. This makes it much easier for travelers to make their travel choices to destinations by using just one rating or grade. Hence, Tourism Destination Ratings have a major influence on the travelers’ choice of travel. Though, there are millions of websites which provide Destination Ratings, the absence of a conventional rating scale led to the thought behind this study. The study is intended to focus on the influence and impact of Destination Rating Scales, and to also establish a list of universally accepted parameters through which the travelers would be able to compare and rate Tourism Products and ultimately the Tourism Destinations so as to make right choices of Destinations to travel to.

Keywords

Destination Ratings, Tourism Products, Travelers Choices.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Ascaniis, S. D. (2012, December). Destination Online Travel Reviews-An argumentative and textual genre perspective. Retrieved from Destination Online Travel Reviews. http://doc.rero.ch/record/31482/files/2013COM006.pdf

  • Banker, R. D., Charnes A., & Cooper, W. W. (1984). some models for estimating technical and scale inefficiencies in data envelopment analysis. Journal of Management Science, 30(9), 1078-1092.

  • Berli, A., & Martín, J. D. (2004). Tourists characteristics and the perceived image of tourist destinations: A quantitative analysis - A case study of Lanzarote, Spain. Journal of Tourism Management, 25(5), 623-636.

  • Blanke, J., & Chiesa, T. (2009). The travel and tourism competitiveness Index 2009: Measuring sectoral drivers in a downturn. In the Travel & Tourism Competitiveness Report: Managing in a Time of Turbulence. Geneva: World Economic Forum, Geneva.

  • Bob Mckercher, R. L. (2005). Rating tourism and hospitality journals. Journal of Tourism Management, 1235-1252.

  • Chao, D., & Kanno, T. (2013, October). Experimental study on tourist satisfaction using participatory simulation in a virtual environment. doi: 10.1186/2193-1801-2-552

  • Celotto, E., Ellero, A., & Ferretti, P. (2015). Conveying tourist ratings into an overall destination Evaluation, 188, 35-41.

  • Erickson, G. M., Johansson, J. K., & Chao, P. (1984). Image variables in multi-attribute product evaluations: Country-of-origin effects. Journal of Consumer Research, 11(2), 694-699.

  • Faulkner, B., Oppermann, M., & Fredline, E. (1999). Destination competitiveness: An exploratory examination of south Australia's core attractions. Journal of Vacation Marketing, 5(2), 125-39.

  • Govers, R., Go, F. M., & Kumar, K. (2007). Promoting tourism destination image. Journal of Travel Research, 46(1), 15-23.

  • Green Rating for Integrated Habitat Assessment. (2015). Retrieved from grihaindia http://grihaindia.org

  • Hankinson, G. (2005). Destination brand images: A business tourism perspective. Journal of Service Marketing, 19(1), 24-32.

  • India's Ranking in Tourism and Travel Competitiveness. (2016, August 10). Retrieved from press information Bureau. Retreieved from http://pib.nic.in/newsite/PrintRelease.aspx?relid=148694

  • Manolis. (2011, October 3). Top Factors Influencing Destination Choice. Retrieved from TOPOSOPHY https://aboutourism.wordpress.com/2011/10/03/top-factors-influencing-destination-choice/

  • Marcussen, C. H. (2011). Understanding Destination Choices of German Travelers.

  • Marino, E. D. (2008). An Analysis of The French Riviera Image from the Strategic Dimension of Destination Image.

  • Mazanec, J. A. (2001). Consumer Psychology of tourism hospitality and leisure. Retrieved from Consumer Psychology of tourism hospitality and leisure.

  • Milman, A., & Pizam, A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel Research, 33(3), 21-27.

  • Mohan, R. (2016). Attitude Management in Measurement, Evaluation and Assessment in Education.

  • Peric, M., Urkin, J., & Lamot, I. (2014). Importance of Stakeholder Management in Tourism Project: Case Study of the Istra Inspirit Project. Tourism and Hospitality Industry 2014, Congress Proceedings Trends in Tourism and Hospitality Industry.

  • Pike, S. (2015, June). Destination positioning and temporality: Tracking relative strengths and weaknesses over time. Retrieved from Destination positioning and temporality: Tracking relative strengths and weaknesses over time: http://www.sciencedirect.com/science/article/pii/S1447677016301309

  • Ritchie J. R. B., & Crouch, G. I. (2000). The competitive destination: A sustainability perspective. Journal of Tourism Management, 21(1), 1-7.

  • Research, G. C. (2015, may). Moody's Retires Lodging & Cruise Industry Rating Methodology.

  • Ross, G. F. (2001, April). Destination evaluation and vacation preferences. Retrieved 1991, from Destination evaluation and vacation preferences. Retrieved from http://dx.doi.org/10.1016/0160-7383(93)90004-M

  • Hosany, S., Ekinci, Y., & Uysal, M. (2007). Destination image and destination personality. International Journal of Culture, Tourism and Hospitality Research, 1(1), 62-81.

  • Snehasish Banerjee, A. Y. (2015, October). In search of patterns among travellers' hotel ratings in TripAdvisor. Retrieved from In search of patterns among travellers' hotel ratings in TripAdvisor.

  • Tazim Jamala, B. S. (2007, June). Ranking, rating and scoring of tourism journals: Interdisciplinary challenges and innovations. Retrieved from Ranking, rating and scoring of tourism journals: Interdisciplinary challenges and innovations: http://dx.doi.org/10.1016/j.tourman.2007.04.001

  • The Green Destinations Standard and the GSTR. (2016). Retrieved from Green Destination http://greendestinations.info/gstr

  • Tijana Radojevic, N. S. (2005). Solo travelers assign higher ratings than families: Examining customer satisfaction by demographic group. Journal of Tourism Management Perspectives, 247-258.

  • Tourism and Hospitality. (2016, June). Retrieved From Tourism and Hospitality. Retrieved from http://nationalskillindiamission.in/updates/10

  • Tuominen, P. (2011). The Influence of TripAdvisor Consumer-Generated Travel Reviews.

  • TzuKuang, H., YiFan, T., & HergHuey, W. (2009, April). The preference analysis for tourist choice of destination: A case study of Taiwan. Retrieved from The preference analysis for tourist choice of destination: A case study of Taiwan.

  • UNWTO World Tourism Barometer. (2016, May). Retrieved from UNWTO World Tourism Barometer: http://cf.cdn.unwto.org/sites/all/files/pdf/unwto_barom16_03_may_excerpt_.pdf


Abstract Views: 277

PDF Views: 0




  • Influence of Destination Ratings on Travelers' Choices of Tourist Destinations

Abstract Views: 277  |  PDF Views: 0

Authors

Jose K. Antony
School of Business Studies and Social Sciences, Christ University, Bengaluru, Karnataka, India

Abstract


Tourism is a major revenue earing industry and one of the only sectors to be evolving every single moment. Of all the influencing factors for example, Consumer Satisfaction plays a prominent role in the survival of the Tourism Industry. Consumer Ratings are normally awarded to Tourism Products on the basis of certain criteria for grading the Product Characteristics. Destination Ratings are therefore the ratings given to destinations on the basis of the evaluations of various tourism products that are present in those destinations. That is, Tourism Products are graded, and based on the overall grades of all the Tourism Products, a common grade is given to the Destination. This makes it much easier for travelers to make their travel choices to destinations by using just one rating or grade. Hence, Tourism Destination Ratings have a major influence on the travelers’ choice of travel. Though, there are millions of websites which provide Destination Ratings, the absence of a conventional rating scale led to the thought behind this study. The study is intended to focus on the influence and impact of Destination Rating Scales, and to also establish a list of universally accepted parameters through which the travelers would be able to compare and rate Tourism Products and ultimately the Tourism Destinations so as to make right choices of Destinations to travel to.

Keywords


Destination Ratings, Tourism Products, Travelers Choices.

References