A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Gumaste, Rasika
- A study on Hotel Front Office Practices and its Impact on Guest Satisfaction with Reference to the Vivanta by Taj Blue Diamond, Pune
Authors
1 AISSMS CHMCT, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 1, No 2 (2015), Pagination: 1-4Abstract
The case study of Vivanta by Taj Blue Diamond, Pune focuses on finding the innovative practices of the Front Office Department and measuring their impact on guest satisfaction. Based on the findings it was observed that there was a positive impact of innovative practices, service quality, courtesy, competency and responsiveness (CCR) of staff on guest satisfaction level in the hotel.Keywords
Innovative Practices, Guest Satisfaction, Service Quality.- A Study on the Perception of Loyalty Membership Programme from the View Point of Hoteliers and Customers (A Study on the Four and Five Star Hotels in Pune)
Authors
1 AISSMS-CHMCT, Shivaji Nagar, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 3, No 1 (2017), Pagination: 34-38Abstract
The hotels offer their customers Loyalty Membership Programme with a combination of various facilities and services. The hotels all over the world are trying to undo each other in an effort to give exclusive customer services and that is the key strategy today. The hotels need to retain customers to run the business. Loyalty programmes can be seen in every consumer-related industry, like restaurants, credit card companies, and retail industry. The customer gains points and use it for free hotel nights. The study tries to understand the perception of hoteliers and customers related to such Frequent Guest Programme. As perceived by the hoteliers the unique selling point of Loyalty Program Membership was the complimentary benefits offered by the hotel, whereas air points are perceived by the customers as most attractive. The disadvantages as perceived by the hoteliers are that the customers misuse the benefits offered to them by such programme, customers have high expectations and they expect the policies to be modulated as per their convenience. Through the study it was concluded that the advantages outweigh the disadvantages of offering a Loyalty Membership Programme and hence the hotels are in favour of having them and are constantly upgrading their programmes to get repeat customer.Keywords
Loyalty Programme, Customer Loyalty.References
- Palmer, A. (2000). A structural analysis of hotel sector loyalty programmes. International Journal of Contemporary Hospitality Management, 12(1), 54-60.
- Carev, D. (2008). Guest satisfaction and guest loyalty study for hotel Industry. Rochester Institute of Technology.
- Kotler, P., Bowen, J., & Makens, J. (1998). Marketing for hospitality and tourism. Englewood Cliffs, N J: Prentice Hall.
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- Reichheld, F. F. (2003). The one number you need to grow. Harvard Business Review, 73.
- Rosen, J. (2000). Disgrace. New Republic. Relationship Between Brand Loyalty and Customer Price Elasticity, 223(26).
- Sharyn, R. T. (2005). Exploring loyal qualities: Assessing survey-based loyalty measures. Journal of Service Marketing, 19.
- Skogland, I., & Siguaw, J. A. (2004). Are your satisfied customer loyal? Cornell Hotel and Restaurant Administration Quarterly, 5(3), 221-234.
- Srivastava, R., Tassaduq, S., & Liam, F. (1998). Marketing-based assets and shareholder value: A framework for analysis. Journal of Marketing, 62(January).
- Stauss, B., Chojnacki, K., Decker, A., & Hoffman, F., (2001). Retention effects of a customer club. International Journal of Service Industry Management, 12(1), 7-19.
- Tideswell, C., & Fredline, E. (May, 2004). Developing and rewarding loyalty to hotels: The guest’s perspective. Journal of Hospitality & Tourism Research, 28(2) 186-208.
- Geerts, W. (2014). Business travel, hotels, and environmental sustainability, an exploration of business travellers ‘environment-related practices at the travel destination, University of London.
- Adventure Tourism in and Around Pune City
Authors
1 AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 5, No 2 (2019), Pagination: 10-17Abstract
The different types of adventure tourism activities available in and around Pune. The types of tourist undertaking these activities and the level of risks involved. Perception of the tourists towards adventure tourism. Limitations and challenges of adventure tourism.Keywords
Adventure, Tourism.References
- Dutt, S. P. (1991). Adventure tourism in India. Revista Intercontinental de Turismo, 2(1), 97-101.
- Pomfret, G. (2016). An exploration of adventure tourism participation and consumption Thesis (Doctoral). Sheffield Hallam University.
- Schott, C. (2007). Selling adventure tourism: A distribution channels perspective. International Journal of Tourism Research, 9(4), 257-274. Retrieved from https://doi.org/10.1002/jtr.610
- Terblanche, H. (2012). Travel motives of adventure tourists: A case study of Magoebaskloof adventures (Thesis). Submitted for the degree Masters in Tourism Management at the Potchefstroom Campus of the North-West University. Retrieved from https://repository.nwu.ac.za/bitstream/handle/10394/8232/Terblanche_H.pdf?sequence=2&isAllowed=y
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- Business Guests Accommodation Selection: A Gender-Based Study on Factors Affecting the Selection of Star Category Business Hotels in Mumbai City
Authors
1 AISSMS’s College of Hotel Management and Catering Technology, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 5, No 2 (2019), Pagination: 18-24Abstract
The guest rooms are the main revenue earning product for the hotel. A study was carried out to assess which in-room facilities were important for the business customers in the hotel. The study was carried out on 132 customers which included 91 Male Customers and 41 Female Customers in four-star and five-star hotels in Mumbai city. The various attributes considered by the researcher include Hygiene and Cleanliness, Services and amenities provided, Customized services, Quiet and private environment, Design and Décor, Ecological aspect (Eco Friendly Hotel), Updated technology/IT Amenities, Room category, e.g. Smoking rooms, Nonsmoking rooms, Rooms for disabled, Theme room.
It was observed that Hygiene and Cleanliness and Information Technology Amenities were ranked the highest important factors by both genders in the selection of a Business Hotel. The quiet and private environment was more important to Male customers compared to Female customers. The factors related to Services and Amenities provided, Customized services and Ecological aspect (Eco Friendly Hotel) were perceived important by the Female Customers while choosing a hotel.
Keywords
Amenities, Facilities, Business Trip, Customer Loyalty, Customer Satisfaction.References
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- Choosrichom, C. (2011). Factors influencing selection of hotels/resorts in Lanta Yai Island, Krabi Thailand by international travellers, Silpakorn University.
- Kelley, B. Q. (2012). American generation Y and the hotel of 2030. UNLV Theses, Dissertations, Professional Papers, and Capstones. Retrieved from https://digitalscholarship.unlv.edu/thesesdissertations/1470/
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- Phillips, J., & Hyun, S.-H. (2011). A comparison study of guests’ hotel selection attributes based on hotel characteristics - Focused on demographic factors and IPA analysis. Journal of Tourism Research, 23(1), 49-81.
- Gumaste, R., Thakkar, P., & Bhagwat, R. (2015). A study on hotel front office practices and its impact on guest satisfaction with reference to the Vivanta by Taj Blue Diamond, Pune. ATITHYA: A Journal of Hospitality, 1(2), 1-4.
- Skogland, I., & Siguaw, J. A. (2004). Are your satisfied customer loyal? Cornell Hotel and Restaurant Administration Quarterly, 5(3), 221-234.
- Wah, T. C. (2010). Technology enhancement in hotel guestroom. Graduate College, University of Nevada, Las Vegas.
- Geerts, W. (2014). Business travel, hotels, and environmental sustainability: An exploration of business travelers ‘environment-related practices at the travel destination (Phd. Thesis). University of London.
- Changing Food Trends and Eating Habits among Youngsters
Authors
1 Associate Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
2 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 7, No 1 (2021), Pagination: 1-7Abstract
A study was conducted to understand the Changing Food Trends and Food Preferences among Youngsters in Pune city of India. The objective of this paper was to identify the key food trends and understand the way they are changing the food habits. The research was conducted using a questionnaire which was administered online. It was observed that the youngsters are getting more inclined towards eating fast food because of its taste, quick service, change from daily routine, emotional eating and follow food trends. However, the observations of the study indicate that consumption of home cooked food was preferred by youngsters during the COVID-19 pandemic.Keywords
Food Trends, Food Habits, Eating Behavior, Obesity, Fast Food ConsumptionReferences
- Anand, R. (2011). A study of determinants impacting consumer’s food choice with reference to the fast food consumption in India. Society and Business Review.
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- doi:10.2139/ssrn.2157400 Kumari, R., & Kumari, M. (2020a). Quality aspects of fast foods and their consumption pattern among teenagers of rural-urban region of Sabour block in Bhagalpur district of India. The Pharma Innovation Journal, 9(4), 96-102.
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- To Study the Profitability, Challenges, and Operational Limitations of Small-Scale and Low Budget Franchise Module in Business Management to Understand Innovative Techniques to Implement
Authors
1 Associate Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
2 Assistant Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 7, No 1 (2021), Pagination: 16-24Abstract
The purpose of this study is to find out the challenges and operational hurdles faced by franchise owners and profitability of any small-scale franchise Module. The goal of this research work is to identify the issues a prospective franchisee must be aware of to successfully manage the operations and be ready to implement innovative strategies for better profitability. The information for this research is gathered from literature, the Internet and by collecting the responses through specially crafted questionnaire, small-scale franchise owners from Pune of Kekiz, MacDonald, Sujata Mastani, Amruttulya Chaha and many more local brands. The empirical data for this study is collected from the representatives by doing a survey in questionnaire form. The outcome of this study indicates mainly the same issues that were expected to be found. These involve propositions concerning allocation of tasks to encounter the prospective challenges and converting the weaknesses into strengths of the outlets, free-riding problems, uniformity of products, transfer of knowledge and local advertising practices. This research concludes that anticipating the challenges and applying innovative promotional strategies to overcome the issues help in improving the profitability of any small-scale franchise outlet.Keywords
Franchisor, Franchisee, Development, Fast-Food Industry, Problem, Economies of ScaleReferences
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- A Study of Awareness of Dietary Food Apps and its Popularity in Pune City
Authors
1 Assistant Professor, AISSMS CHMCT, Pune, Maharashtra, IN
2 Associate Professor, AISSMS CHMCT, Pune, Maharashtra, IN
3 Student, AISSMS CHMCT, Pune, Maharashtra, IN
Source
Atithya: A Journal of Hospitality, Vol 7, No 1 (2021), Pagination: 33-37Abstract
People are becoming aware about the right diet and physical exercise in their daily routine. It was found out that there are more than 100,000 apps available related to fitness/nutrition/diet on various smartphone platforms and majority of these apps are free. The increased use of smart phones, thus had given access to easily available information regarding the diet and exercise. These apps are able to give easy, and free access to information and is a tool for influencing and intervening in the dietary choices of consumers. Though right now, the apps are used mostly by young adults, it can be used by people of all age. Further, it may pave a way for new enterprise where the chefs can have a tie up with the app companies to provide food as per the diet plan.Keywords
Dietary Apps, Awareness about Dietary Apps, Smart Phones, Personalised Diet PlanReferences
- Schumer, H., Amadi, C., & Joshi, A. (2018). Evaluating the dietary and nutritional apps in the google play store. Healthc Inform Res., 24(1), 38-45.
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