https://www.i-scholar.in/index.php/Atithya/issue/feedAtithya: A Journal of Hospitality2022-09-03T10:02:04+00:00Dr. Sonali Jadhavpuneet@publishingindia.comOpen Journal SystemsAtithya - A Journal of Hospitality is a biannual journal published by the All India Shri Shivaji Memorial Society’s College of Hotel Management and Catering Technology (AISSMS CHMCT), Pune. The Journal aims at creating a platform for the professionals, educators, students and research scholars to publish their original research work in the field of Hospitality.<br /><br />We at AISSMS CHMCT are committed to excel in the field of hospitality by not only providing quality education but also by inculcating a scientific and research oriented approach amongst the budding professionals. We strongly believe that the Hospitality Industry in India is growing in leaps and bounds and is currently in its transition stage thereby creating a great scope for research in this field. “Atithya – A Journal of Hospitality” will act as a medium for the researchers to share their findings with the global fraternity and will give wings to newer ideas and concepts that would prove to be of great utility to the industry.<br /><br />We welcome all to join hands with us in this new era of hospitality research.https://www.i-scholar.in/index.php/Atithya/article/view/213547Study on Employee Attrition in the Hotels2022-09-03T10:01:53+00:00Arun Deokararundeokar1200@gmail.comMrudula Pardeshimrudupardeshi01@gmail.comRepresentative turnover has reliably concerned worry for associations. a considerable level of representative turnover is deeply negative to each the Association and additionally the employees. Step by step directions to diminish worker’s turnover aim is associate exceptionally very important check for this time unit directors. Pay higher motivators and representative’s psychological feature procedures are pointless and recent practices of the human plus administration. to interrupt down worker’s turnover aim and its impact on authoritative results a hundred polls were spread to the primary and center line representatives in selected composed building trade. this is often a subjective analysis. The investigation was done through survey. From the economic science examination, it’s discovered that turnover aim has impact on steady loss factors, for instance, vocation development, operating hours, individual/family reasons, and reference to inner co-specialist, welfare, operating condition, and compensation.2022-06-01T00:00:00+00:00https://www.i-scholar.in/index.php/Atithya/article/view/213548A Review on Challenges Faced by Bartenders and Strategies for Beverage Control during Operations2022-09-03T10:01:58+00:00Rajeshree S. Polrajeshreespol@gmail.comSarika Joshisarikaamitjoshi@gmail.comIt is true that bartenders play a key role with respect to the Bar operations. However, mostly bartenders themselves face lot of challenges, especially with regard to the customer demands and work pressure during peak hours. This study used a survey and a questionnaire method to assess the challenges of bartenders working in various pubs, bars and nightclubs. The study further focuses on what key measures can be taken to overcome the challenges faced by the bartenders.2022-06-01T00:00:00+00:00https://www.i-scholar.in/index.php/Atithya/article/view/213549Effectiveness of Food Photography and Food Styling as a Marketing Strategy2022-09-03T10:02:01+00:00Sameer Diwanjisameerdiwanji@yahoo.co.inPooja BindraFood photography and styling has become increasingly important these days because of the increasing usage of social media platforms for the marketing of restaurant. The quality of photographs uploaded on websites and social media photographs have a lasting it has on consumers because of its visual impact. The main motive behind the research on this topic was to know about the importance of food photography and styling in marketing of restaurants and to show that consumers choice not only depends on the taste of food but the overall appeal of it. The researcher did the research by personally interviewing a food stylist and food photographer to get more clarity about the topic and to collect data. The researcher also visited restaurants and passed on a questionnaire as a part of the survey. After the research, we have come to the conclusion that food photography and styling are an important part of the marketing strategy of a restaurant and professional help is necessary to make one’s restaurant stand out and to meet the increasing competition in today’s day.2022-12-01T00:00:00+00:00https://www.i-scholar.in/index.php/Atithya/article/view/213551Changes in Hotel Accommodation Trends in the Past Decades2022-09-03T10:02:04+00:00Soumyadeep Roysroy2@kol.amity.eduOne of the things that everyone loves most about staying in a hotel, or in the city or on the far corner of the world, is getting to know each other. For years, the hotel plan was almost the same, whether you live in a $ 100 room or a $ 1,000 suite. But that model - a comfortable entrance with a front desk and a carriage; a room full of small toiletries and a turndown service with a folded duvet and one chocolate in your pillow - has been transformed. Popular products have long since disappeared or been found in large chains. The services we rely on have been removed or replaced with a new set of features designed to benefit the new generation of travelers. The hotel room trend has changed to accommodate changing needs and tastes. Wasn’t it only a few years ago that free Wi-Fi was the most talked-about “thing” in the hotel industry? What a shift in focus to robot butlers, out-of-pocket settlement methods, and “mesmeric” experiences! Indeed, hotel styles are quite transcendent. So, passing by quickly, we thought it would be interesting to take a step back in time and point out some of the best hotel routes in the last hundred years. Some have come and gone (whatever happened to all those vibrating beds?), While others, like the chocolates in our pillows continue to be a pillar of today.2022-06-01T00:00:00+00:00https://www.i-scholar.in/index.php/Atithya/article/view/213553Domestic Tourism: Post-Pandemic Revival of Travel and Tourism Industry in Uttar Pradesh2022-09-03T10:02:04+00:00M. K. Agarwalmk.agarwal.lu@gmail.comVinod Pandeyvinodpandey1311@gmail.comSince the pandemic has disrupted the activities of travel and tourism worldwide, its multidimensional impact has been observed. As it is evident that tourism industry is capable of generating employment opportunities multifolds, all the people in the chain from tourists to service providers have been badly hit in terms of the transactional behaviour. Closed boundaries, restricted transportation and COVID protocols are some of the issues which have changed the thought process of key industry players, Government stake –holders, policy makers and tourism organizations. Their attention to accelerate the growth of tourism has changed from inbound tourism to strengthen and improve the domestic tourism. The study explores issues and suggested strategies for recovery of tourism industry in Uttar Pradesh. The study evaluates the informations retrieved from secondary sources (news, articles, magazine, and reports) to recommend the possible ways to deal with the impact of pandemic on Tourism industry. Domestic tourism, whether it is Religious, Adventure, Sport, Holiday or Heritage; if encouraged with proper strategies, policies and framework can be fruitful to accelerate the speed of tourism in the country. On the similar thoughts Government of Uttar Pradesh has been giving due emphasis in this direction by implementing schemes and strengthening tourism infrastructure such as One district one product (ODOP), attractive holiday packages for tourists, developing religious circuits (Ramayana circuit, Buddhist circuit, Mahabharat circuit, Shaktipeeth circuit), Construction of Ram Mandir, Renovation of Kahsi Vishvanath Corridor are some of the ongoing projects represent the holistic approach to enhance the experience of tourism. The experts and key industry players are hoping to have overcome with this situation as market comes back to its normal situation with the development of vaccine and expecting ‘Revenge travel’ to gain momentum in 2021.2022-06-01T00:00:00+00:00