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To Study the Preference Between the Consumptions of Commercial Bottled Beers and Draught Beer in Pune City


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1 All India Shri Shivaji Memorial Society College of Hotel Management and Catering Technology, Pune, Maharashtra, India
2 Pune, Maharashtra, India
     

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This research study describes the customer preference between the commercial bottle beer and draught beer in Pune city. A set of questionnaire was passed amongst the consumer of alcoholic beverages those of the age group above 21 years as it the legal age limit for consumption of beer, where it was observed that commercial bottled beers are more preferred than the draught beers having various factors influencing the choices as the popularity of the product, taste and availability. The draught beer is new to the Pune market as compared to the commercial bottle beer have portrayed a positive influence over the consumers in the last few years.

Keywords

Draught Beer, Commercial Bottle Beer, Pune City, Preference, Alcoholic Beverage.
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  • To Study the Preference Between the Consumptions of Commercial Bottled Beers and Draught Beer in Pune City

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Authors

Suraj Mhashilkar
All India Shri Shivaji Memorial Society College of Hotel Management and Catering Technology, Pune, Maharashtra, India
Komal Khedekar
Pune, Maharashtra, India

Abstract


This research study describes the customer preference between the commercial bottle beer and draught beer in Pune city. A set of questionnaire was passed amongst the consumer of alcoholic beverages those of the age group above 21 years as it the legal age limit for consumption of beer, where it was observed that commercial bottled beers are more preferred than the draught beers having various factors influencing the choices as the popularity of the product, taste and availability. The draught beer is new to the Pune market as compared to the commercial bottle beer have portrayed a positive influence over the consumers in the last few years.

Keywords


Draught Beer, Commercial Bottle Beer, Pune City, Preference, Alcoholic Beverage.

References