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Shifting Consumer Perception towards Sharing Economy: Analysis of Factors Involved
The activity of collaborative consumption has rocked the market of traditional consumerism. With the proliferation of the digital platform, more and more people are shifting to internet based services. Consumers are looking for ways in which they can share, swap, trade or rent goods and services. This study is focussed on the demand side of the sharing economy model which aims to identify the factors that make a consumer choose and prefer sharing option over traditional purchasing option. After identifying the factors, a survey is conducted (in Pune and Mumbai) to check the viability of these factors.
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