Artha Vijnana: Journal of The Gokhale Institute of Politics and Economics

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Shifting Consumer Perception towards Sharing Economy: Analysis of Factors Involved


Affiliations
1 Tina Vachhani, KPMG India, Analyst, Mumbai 400607, Maharashtra, India
2 Symbiosis School of Economics, Symbiosis International (Deemed University), Pune 440004, Maharashtra, India
     

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The activity of collaborative consumption has rocked the market of traditional consumerism. With the proliferation of the digital platform, more and more people are shifting to internet based services. Consumers are looking for ways in which they can share, swap, trade or rent goods and services. This study is focussed on the demand side of the sharing economy model which aims to identify the factors that make a consumer choose and prefer sharing option over traditional purchasing option. After identifying the factors, a survey is conducted (in Pune and Mumbai) to check the viability of these factors.
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  • Shifting Consumer Perception towards Sharing Economy: Analysis of Factors Involved

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Authors

Tina Vachhani
Tina Vachhani, KPMG India, Analyst, Mumbai 400607, Maharashtra, India
Shraddha Ratra
Symbiosis School of Economics, Symbiosis International (Deemed University), Pune 440004, Maharashtra, India

Abstract


The activity of collaborative consumption has rocked the market of traditional consumerism. With the proliferation of the digital platform, more and more people are shifting to internet based services. Consumers are looking for ways in which they can share, swap, trade or rent goods and services. This study is focussed on the demand side of the sharing economy model which aims to identify the factors that make a consumer choose and prefer sharing option over traditional purchasing option. After identifying the factors, a survey is conducted (in Pune and Mumbai) to check the viability of these factors.

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DOI: https://doi.org/10.21648/arthavij%2F2020%2Fv62%2Fi4%2F204642