From the Desk of the Editor-in-Chief...

Today, maintaining quality in all academic pursuits is a challenging proposition, primarily because, what is sought to be groomed is, an intellectual capital. However, these challenges are to be viewed as opportunities for guiding the present youth in the nation building task with a sense of purpose, direction and pride. Hence, it is important on the part of all stakeholders to perceive and internalize the need of the society and perform accordingly. Furthermore, education begins with the quality and ends with the quality in all its facets and quality publication is one the most important such requirements. Thus, A.J. Institute of Management has been bringing out this research journal Anveshana, for the last eight years with quality research articles, conceptual papers, empirical reports and book reviews of the renowned writers.