Every organization utilises the resources available in the society or environment to maximize their profit and it is the responsibility of the organisation to contribute something in return, which can be referred to be as CSR or Corporate Social Responsibility. It is a part of activities for every organisation where it is said to be the effort made by the corporate in developing the society. Now a days, innovations on CSR model are treated as the foundation of business competencies. This has emerged gradually overpast decades where improvement in CSR refers to social innovation. And over the period, organizations'activities and strategies are becoming more and more social responsible
Company should do something more than monetary measures to solve the issues like poverty, education, healthcare development etc. Making use of these challenges provide an opportunity for growth.
The present study has been made on top four IT companies in India, where the innovation on CSR activities are focused. Likewise the paper will also take into consideration, the new innovations that can be brought by companies for social benefits and sustainable development.