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Farmers Satisfaction Towards Marketing of Cashewnut in Panruti Taluk of Cuddalore District


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1 Annamalai University, Tamil Nadu, India
     

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Most of the rural people in our country are involved in agricultural activities for generating income to the family. Even though both the central and state governments allocate considerable fund to agriculture sector in all budgets they could not improve the standard of living of the farmers. Cultivation of Cashew nut is one of the most important sources for generating income to the agricultural workers. Regarding the farmers' income there is no guarantee for getting the expected return from their crop. There is no chance for reimbursement of the amount lost by the farmers due to the crop failures or low yielding from the crops. The role of market intermediaries has been found unsatisfactory. High marketing costs and inadequate finance resulting in distress sales in the village local sales at low prices are the other set of marketing problems of cashew nut farmers and sellers. Hence an attempt is made in this paper to study the marketing inadequacies of cashew nut in Panruti taluk at micro level.

Keywords

Marketing, Cashew Nut, Market Intermediaries, Regulated Market, Finance.
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  • Farmers Satisfaction Towards Marketing of Cashewnut in Panruti Taluk of Cuddalore District

Abstract Views: 253  |  PDF Views: 2

Authors

T. Srinivasan
Annamalai University, Tamil Nadu, India
M. Thirunarayanasamy
Annamalai University, Tamil Nadu, India

Abstract


Most of the rural people in our country are involved in agricultural activities for generating income to the family. Even though both the central and state governments allocate considerable fund to agriculture sector in all budgets they could not improve the standard of living of the farmers. Cultivation of Cashew nut is one of the most important sources for generating income to the agricultural workers. Regarding the farmers' income there is no guarantee for getting the expected return from their crop. There is no chance for reimbursement of the amount lost by the farmers due to the crop failures or low yielding from the crops. The role of market intermediaries has been found unsatisfactory. High marketing costs and inadequate finance resulting in distress sales in the village local sales at low prices are the other set of marketing problems of cashew nut farmers and sellers. Hence an attempt is made in this paper to study the marketing inadequacies of cashew nut in Panruti taluk at micro level.

Keywords


Marketing, Cashew Nut, Market Intermediaries, Regulated Market, Finance.

References