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Authors
Affiliations
1 Department of Fashion Management Studies, National Institute of Fashion Technology (Ministry of Textiles, Govt. of India), Kolkata, IN
Source
Asian Journal of Management, Vol 8, No 2 (2017), Pagination: 215-219
Abstract
In India from the very beginning women have solely dominated the area of household activities. Women of the zari cluster of Panchla town at Howrah District, West Bengal have responded to economic crisis with survival strategies and have obtained a certain level of empowerment. This article examines the potential of the women artisans and analyzes the obstacles they face. Nowadays medium enterprises are easily managed by women entrepreneurs and are done so excellently with them as the decision makers. In this content a research study was formulated to identify the hindrances faced by women artisans in the zari cluster. The study was undertaken with 60 women artisans and a simple percentage and ranking method had been adopted for analysis of data. The major challenges like inadequate training and access to information, lack of awareness about Governmental programs and work-family interface are ranked by the women artisans.
Keywords
Women, Competition, Hindrances, Challenges, Artisans, Embroidery, Zari.
