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Jaiswal, Shivangi
- Impact of Organizational Commitment on Turnover Intention: An Empirical Study on Faculty Members of Technical Education Institutes of India
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Authors
Affiliations
1 Department of Management Studies, Rungta College of Engineering and Technology, Bhilai, Chhattisgarh, IN
2 Department of Business Administration, Shri Shankaracharya Institute of Technology and Management, Bhilai, Chhattisgarh, IN
1 Department of Management Studies, Rungta College of Engineering and Technology, Bhilai, Chhattisgarh, IN
2 Department of Business Administration, Shri Shankaracharya Institute of Technology and Management, Bhilai, Chhattisgarh, IN
Source
Asian Journal of Management, Vol 5, No 2 (2014), Pagination: 211-217Abstract
This study aims to determine the impact of organizational commitment on turnover intention among faculty members of technical education institutes of India. Organizational Commitment is considered as the independent variable and Turnover Intention is considered as the dependent variable. A survey-based exploratory and causal research design was used. A 15 items instrument was generated comprising of 4 items for each of the three independent variables i.e. Affective, Continuance and Normative Commitment and three items for dependent variable i.e. turnover intention. The data was collected from faculty members of selected technical educational institutes of India through structured questionnaires. Principal component analysis with varimax rotation was used to determine the validity and Cronbach's coefficient alpha to determine the reliability of the instrument. Regression analysis was used to determine the causal relationship between both the independent anddependent variables. The study also aims to suggest strategies to minimize the faculty turnoverto the management of technical education institutes of India.Keywords
Organizational Commitment, Turnover Intention, Faculty Members, Technical Education.
References
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- Meyer, J. P., and Allen, N. J. (1997). Commitment in the workplace: Theory, research and application. Thousand Oaks, CA: Sage.
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- Impact of Social Media Marketing on Business Exposure and Customer Response:A Study on Educational Institutes of Chhattisgarh
Abstract Views :175 |
PDF Views:0
Authors
Affiliations
1 Department of Commerce, St. Thomas PG College, Bhilai, Chhattisgarh, IN
2 Department of Commerce, St Thomas College Bhilai, Chhattisgarh, IN
1 Department of Commerce, St. Thomas PG College, Bhilai, Chhattisgarh, IN
2 Department of Commerce, St Thomas College Bhilai, Chhattisgarh, IN
Source
Asian Journal of Management, Vol 8, No 3 (2017), Pagination: 815-818Abstract
This study aims to determine the impact of social media marketing on business exposure and customer response of educational institutes of Chhattisgarh. Business Exposure and Customer Response are considered as the dependent variables and social media marketing is considered as the independent variable. A survey-based exploratory and causal research design was used. A research instrument of 28 items was generated comprising of 17 items for three antecedents of independent variable i.e. peer communication, perceived product in formativeness and product involvement and 6 items for dependent variable i.e. business exposure and 5 items for customer response. The data was collected from prospect customer i.e. students and their parents of selected educational institutes of Chhattisgarh through structured questionnaires. Factor analysis with principal component extraction method with promax rotation was used to determine the validity and cronbach’s coefficient alpha to determine the reliability of the instrument. Regression analysis was used to determine the causal relationship between the independent and dependent variables. The study also aims to suggest strategies to increase the Business Exposure and Customer Response of the Education Institutes.Keywords
Social Media Marketing, Business Exposure, Customer Response, Educational Institutions.References
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- Mangold, W. and Faulds, D. (2009), 'Social media: The new hybrid element of the promotion mix', Business Horizons, 52 (4), 357-65.
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