Asian Journal of Management

Abstract

In the era of Liberalization, Privatization and Globalization along with ongoing IT revolution, today's world is changing at a surprising pace. Political and Economic transformations appear to take place everywhere. Today, women entrepreneurs represent a group of women who have broken away from the beaten track and are exploring new avenues of economic participation. It is high time that countries should rise to the challenge and create more support systems for encouraging more entrepreneurship amongst women.

Women, who succeed as entrepreneurs are risk taking personalities. The women entrepreneurs have their own identity in the world of entrepreneurship. Most of them are capable of fully identifying themselves in their new economic role in society.

In India, entrepreneurship has traditionally been considered a male prerogative. However, in tandem with a changing socio-cultural environment and an increase in educational opportunities, women have started recognising their inherent talents and business skills. With the help of various governmental and non-governmental agencies, growing numbers of women are joining the ranks of entrepreneurs. When we look at the social scenario down the ages we observe that women constitute nearly half of the world population. Women as mothers are architects who build the future of a generation.

For women entrepreneurs," starting and operating a business involves considerable risks and difficulties regarding obtaining lines on credit, problems in marketing management, production, advertising and packaging and other sociopersonal, managerial, technical, Raw-material, Inventory, Financial and governmental assistance problems. This study was carried out as the role of women entrepreneurs and has gained significance in today's environment. The present study is based on the women entrepreneurs in and around Bhilai.

Keywords

Full Text

References

Abstract

Indian Farmers Fertilizer Cooperative Limited (IFFCO), a premier fertilizer cooperative in India is engaged in production and marketing of fertilizers. Since fertilizer is necessary input to increase production of various crops in the state, a very much scientific management approach is needed to make available the fertilizers to the farmers in the crops season when needed. Since the state of Chhattisgarh is an agricultural state only supply of the fertilizers is not the aim of the IFFCO management but proper utilization of the fertilizers is the field for sustained development of the production too. Because careless utilization may lead to increase the consumption gap among different fertilizers which can cause deflection of nutrients from soil and decrease the yield (Kg/Hectare).

The marketing universe has undergone tremendous change in the economic, technological, social and political sphere in a fast changing environment. Marketing Management has to meet the challenges of the change, achieve progress and prosperity through marketing innovation considering also the social aspects too. The consumer (farmers) and IFFCO will require the ultimate in strategies to produce profit sufficient for their survival under certain responsibilities to each other. The essence of IFFCO management concept will be based on two fundamental ideas-

1. Consumer's satisfaction is not only a means to earn profit, but also the socioeconomic justification for the survival of the industry.

2. The profitable satisfaction of customer wants, integration and coordination of all business activities that can be accomplished through farmer's education programme and fertilizers promotional activities through different agencies, particularly village cooperatives.

Keywords

Full Text