Refine your search
Collections
Co-Authors
Journals
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Kaur, Iradeep
- Motives and Modes of Social Responsibility in the Mediated Business Environment in India:Perspectives from the Industry
Abstract Views :207 |
PDF Views:0
Authors
Affiliations
1 University School of Mass Communication, Guru Gobind Singh Indraprastha University, New Delhi, IN
2 S.D Govt. College for Boys, Ludhiana, Punjab, IN
1 University School of Mass Communication, Guru Gobind Singh Indraprastha University, New Delhi, IN
2 S.D Govt. College for Boys, Ludhiana, Punjab, IN
Source
Asian Journal of Management, Vol 6, No 4 (2015), Pagination: 307-313Abstract
The paper attempts to examine the typology of CSR strategies and practices adopted in India. It is an academic critique of the corporate citizenship to enable clear and credible frames and foments for the industry and the media in the neo liberal era. From the study, the practices suggest an acceptance of social responsibility beyond philanthropy where conceptualization, continuity and communication remain the germane areas.