Asian Journal of Management

Ashok Kumar Jha ¹, G. K. Deshmukh ¹, Sanskrity Joseph ¹

Affiliations
1 Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.), IN

Abstract

This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratory factor analysis was performed over the data using SPSS 21 sotware to identify different factors that cause intention to switch among customers. The findings revealed three factors responsible for switching intention namely 'intention to switch in future,' reasons formulating intention to switch,' 'intention to switch due to offer and improper response.'

Keywords

Mobile Number Portability, Intention to Switch, Service Provider, Trai, Pre Paid Connection, Post Paid Connection.

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G. K. Deshmukh ¹, Sanskrity Joseph ¹

Affiliations
1 Institute of Management, Pt. Ravishankar Shukla University, Raipur, Chhattisgarh, IN

Abstract

In present era delivery of better quality customer services has become a strategic practice for firms in almost all sectors. Better quality services are an abstract term whose explanation varies from customer to customer. Further services are intangible in nature thus it is very difficult for organisations to understand and practice the philosophy of providing quality services. Customer's satisfaction can only be attained by organisations if they are able to provide quality services at affordable prices after matching customer's expectations. The policies of Government and regulators have forced financial institutions to provide quality services to customers. Further awareness of customer rights have also increased over the years which has made today's customers very practical and demanding. Due to its important role organisations are paying too much attention for enhancement of service quality.

Keywords

Service, Service Quality, Service Construct, SERVQUAL.

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G. K. Deshmukh ¹, R. P. Das ¹

Affiliations
1 Institute of Management, Pt. Ravi Shankar Shukla University, Raipur (C.G.), IN

Abstract

In a globalised economy, markets are characterized by competition. The fast innovations of technologies are intensifying the intensity of competition and is becoming challenge for every business. In the past few years, due to competition, continuously company margins are considerably declining. According to Philip Kotler (2003), in hyper competition, power is clearly shifting to consumers who are increasingly telling what product features they want, what communication they will tolerate, what incentives they expect and what price they will pay. It is high time for marketers to study, understand and predict consumer behaviour in order to survive, sustain and grow in this highly competitive and volatile market. In fact, consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services (Walter and Paul, 1970). As a field of study, consumer behaviour focuses upon consumer activities (Blackwell, Miniard, Engel, 2001). Moreover, the scholars of human behaviour are highly concerned to study the consumer behaviour in order to gain deeper insights into why individuals are involved in certain consumption related behaviour and interested to know what internal and external factors influences them in their consumption related decisions. Zikmund (2001) is of opinion that human behavior of any kind (B) is a function (f) of the interaction between the person (P) and the environment (E)-that is B= f (P,E). According to Zikmund, consumer behaviour is the function of personal factors (age and stages of life cycle, occupation, economic situation, life style, personality, psychology etc.) and environmental factors (culture, subculture, social class, reference groups, family, role and status).

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G. K. Deshmukh ¹

Affiliations
1 Institute of Management, Pt. Ravi Shankar University, Raipur (CG) 492010, IN

Abstract

Change in the only permanent feature of life. Business world is also dominated by change brought about by internal and external factors. Employees of business organization are facing problems in adjusting to these changes. Talent Management has evolved as an important tool to manage these changes. Talent management implies recognising a person's inherent skills, traits, personality and offering him a matching job. Every person has a unique talent that suits a particular job profile and any other position will cause discomfort. Talent Management includes important activities like manpower planning, performance management, reward and incentives, motivation, succession planning and leadership development.

Keywords

Talent, Talent Management, Manpower Planning, Performance Management, Reward, Incentives, Motivation, Succession Planning and Leadership Development.

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G. K. Deshmukh ¹, Sanskrity Joseph ¹, Rashmi Dewangan ²

Affiliations
1 Institute of Management, Pt. Ravishankar Shukla University, Raipur, Chhattisgarh, IN
2 Shri Shankaracharya Mahavidalaya, Bhilai, Chhattisgarh, IN

Abstract

Famous as ‘The Rice Bowl of India’, Chhattisgarh is the 26^th state of the country. It came into existence on 1^st of November in the year 2000. The quality of soil, adequate climatic conditions, vast rural population and availability of hardworking labours make the state favourable for agricultural business. Government estimates show that approx. 80% people living in the state are dependent on agriculture for their livelihood. Therefore the economic development of the state primarily depends on agriculture and the socioeconomic condition of the farmers. In the early years of its foundation, the state faced many challenges viz. lack of irrigation facilities, lack of technology and training centres in the field, dependency on other states for good quality of seeds, availability of agricultural loans at higher interest rates and so on. With the constant efforts of the state government and the determination of the farmers, the sector has undergone improvement in many ways. Despite these changes, the condition of the farmers and that of the agricultural produce have yet not reached the expected level. One of the major issues in this regard is related to marketing of the agricultural produce. This paper focuses on the current problems of agriculture in the state and the possible suggestions to overcome them.

Keywords

Agricultural Marketing, Krishi Upaj Mandi Adhiniyam Act 1972, Minimum Support Price (MSP).

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