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Authors
Affiliations
1 Department of Management, Delhi Institute of Advanced Studies, Rohini, Delhi, IN
2 Delhi Institute of Advanced Studies, Rohini, Delhi, IN
Source
Asian Journal of Management, Vol 8, No 1 (2017), Pagination: 37-48
Abstract
Information technology plays a critical role in the success of significant business transformations as a key enabler and source of competitive advantage. IT transformation is about making major changes to improve performance and capabilities for the organization aligned to business and supporting IT strategies. One of the most important research questions is about the impact of knowledge management initiatives on firm performance. A review of research on business value of Knowledge Management reveals that most of the work on evaluating the effectiveness of efforts is concentrated on studying the association between knowledge management and firm performance. For several reasons, measurement of firm performance and relating it to KM efforts has proven to be a difficult endeavor. Our approach changes the focus of analysis to the process level, where the work is actually accomplished. This paper draws knowledge from various IT tools and techniques and helps understand the digital trends on Passenger Car Segment henceforth, boosting the sales and brand awareness in the market. This study aims at analyzing the conversion rate of people visiting the website and thus into successful leads. There are different statistical tools used to showcase the results with better understanding like Bar Graphs, Pie Charts and Line Graphs. The targeted population is the Walk-ins at Honda dealership with sample size of 81 respondents from three different Honda Dealers. The result gives a clear picture to the Management in forming Marketing strategies which helps in better decision making. Information technology helps many organization to form the basis of knowledge and value management.
Keywords
Digital Marketing, Knowledge System, Value System, Information, Analytics, Social Media, Facebook, Google, ZMOT, Dealership, Engagement Ratio, Twitter, Sentiment Analysis, Subscribers.
