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Authors
Affiliations
1 Aligarh Muslim University, Aligarh, IN
Source
Asian Journal of Management, Vol 6, No 3 (2015), Pagination: 235-240
Abstract
The purpose of this paper is to determine the differences in customers' perception towards service quality dimensions of E-banking in public and private banks. A convenience sampling technique was used to recruit 320 customers through a well designed questionnaire from Public and Private Banks of NCR, India. Data has been analysed by Reliability test, Factor analysis, Descriptive analysis and Independent sample t-test. Results of t-test indicate that perception of the customers on all service quality dimensions of E-banking between the public and private banks is significant.
Keywords
Customers’ Perception, Service Quality, E-Banking, Public and Private Banks, T-Test.
