Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Market Orientation for Agribusiness in Chhattisgarh


Affiliations
1 Institute of Management, Pt. Ravishankar Shukla University, Raipur, Chhattisgarh, India
2 Shri Shankaracharya Mahavidalaya, Bhilai, Chhattisgarh, India
     

   Subscribe/Renew Journal


Famous as ‘The Rice Bowl of India’, Chhattisgarh is the 26th state of the country. It came into existence on 1st of November in the year 2000. The quality of soil, adequate climatic conditions, vast rural population and availability of hardworking labours make the state favourable for agricultural business. Government estimates show that approx. 80% people living in the state are dependent on agriculture for their livelihood. Therefore the economic development of the state primarily depends on agriculture and the socioeconomic condition of the farmers. In the early years of its foundation, the state faced many challenges viz. lack of irrigation facilities, lack of technology and training centres in the field, dependency on other states for good quality of seeds, availability of agricultural loans at higher interest rates and so on. With the constant efforts of the state government and the determination of the farmers, the sector has undergone improvement in many ways. Despite these changes, the condition of the farmers and that of the agricultural produce have yet not reached the expected level. One of the major issues in this regard is related to marketing of the agricultural produce. This paper focuses on the current problems of agriculture in the state and the possible suggestions to overcome them.

Keywords

Agricultural Marketing, Krishi Upaj Mandi Adhiniyam Act 1972, Minimum Support Price (MSP).
Subscription Login to verify subscription
User
Notifications
Font Size


  • Chhattisgarh State Profile. Accessed on December 24, 2015 from website: http://103.28.141.76/indiafoodprocessing/Portals/0/pdf/state_prof iles/Chhattisgarh%20State%20Profile.pdf
  • Department of Agriculture, Government of Chhattisgarh. Accessed on December 25, 2015 from website: http://agridept.cg.gov.in/agriculture/intro_of_agri.htm
  • Department of Agriculture Government of Meghalaya, Agricultural Marketing in India. Accessed on December 25, 2015 from website: http://megagriculture.gov.in/public/marketing/agri_marketing.aspx
  • Kotler, Philip and Keller, Kevin Lane.(2005).Marketing Management. 12th Edition, Prentice Hall, ISBN: 0131457578.
  • National Commission on Agriculture. Agricultural Marketing.National Commission on Agriculture, Report No. XII, 1976, Government of India, Ministry of Agriculture and Irrigation, New Delhi 1976, PP.176.
  • National Horticulture Board (NHB). As cited in: Agri-Marketing Infrastructure in the State – Chhattisgarh. Investors’ Portal of MoFPI. Accessed on December 25, 2015 from website: http:// foodprocessingindia. co.in/agri-marketing-infrastructure-in-the-state-chhattisgarh.html
  • Patnaik, Gokul. (2011). Status of Agricultural Marketing Reforms – A Review. Workshop on Policy Options And Investment Priorities For Accelerating Agricultural Productivity And Development In India November 10-11, 2011, IGIDR Proceedings/Projects Series, PP. 069-11b. Accessed on December 24, 2015 from website: http://www.igidr.ac.in/newspdf/srijit/PP069-11b.pdf
  • Planning Commission, Government of India. Twelfth Five Year Plan (2012–2017), Volume II: Economic Sectors. SAGE Publications India Pvt. Ltd., New Delhi, India, ISBN: 978-81-321-1368-3 (PB). Accessed on December 25, 2015 from website: http://planningcommission.gov.in/plans/planrel/12thplan/pdf/12fyp_vol2.pdf
  • Shodhganaga. Indian Agricultural Marketing System: An Analysis. Accessed on December 25, 2015 from website: http://shodhganga.inflibnet.ac.in/bitstream/10603/14594/6/chapte r%20-iii.pdf

Abstract Views: 206

PDF Views: 0




  • Market Orientation for Agribusiness in Chhattisgarh

Abstract Views: 206  |  PDF Views: 0

Authors

G. K. Deshmukh
Institute of Management, Pt. Ravishankar Shukla University, Raipur, Chhattisgarh, India
Sanskrity Joseph
Institute of Management, Pt. Ravishankar Shukla University, Raipur, Chhattisgarh, India
Rashmi Dewangan
Shri Shankaracharya Mahavidalaya, Bhilai, Chhattisgarh, India

Abstract


Famous as ‘The Rice Bowl of India’, Chhattisgarh is the 26th state of the country. It came into existence on 1st of November in the year 2000. The quality of soil, adequate climatic conditions, vast rural population and availability of hardworking labours make the state favourable for agricultural business. Government estimates show that approx. 80% people living in the state are dependent on agriculture for their livelihood. Therefore the economic development of the state primarily depends on agriculture and the socioeconomic condition of the farmers. In the early years of its foundation, the state faced many challenges viz. lack of irrigation facilities, lack of technology and training centres in the field, dependency on other states for good quality of seeds, availability of agricultural loans at higher interest rates and so on. With the constant efforts of the state government and the determination of the farmers, the sector has undergone improvement in many ways. Despite these changes, the condition of the farmers and that of the agricultural produce have yet not reached the expected level. One of the major issues in this regard is related to marketing of the agricultural produce. This paper focuses on the current problems of agriculture in the state and the possible suggestions to overcome them.

Keywords


Agricultural Marketing, Krishi Upaj Mandi Adhiniyam Act 1972, Minimum Support Price (MSP).

References