Asian Journal of Management

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Impact of Advertisement on Buying Behavior of Customers Towards Fairness Cream


Affiliations
1 School of Mechanical Engineering, VIT University, Vellore, Tamil Nadu, India
2 School of Social Sciences & Languages, VIT University, Vellore, Tamil Nadu, India
     

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The study examines the impact of advertisement on the buying behavior of customers towards fairness cream. Nowadays the fairness creams has a wider acceptance among the youth. A number of fairness creams are available in the Indian market and are widely advertised. The study has also taken an effort to understand the consumers’ perception towards the fairness cream and how advertisements influenced the brand choice of consumers. This study can be an eye opener for fairness cream producers for improving their prospective business in a better way.

Keywords

Advertisement, Behavior, Buyer. Consumer, Cream.
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  • Impact of Advertisement on Buying Behavior of Customers Towards Fairness Cream

Abstract Views: 201  |  PDF Views: 0

Authors

Suraj Kushe Shekhar
School of Mechanical Engineering, VIT University, Vellore, Tamil Nadu, India
Tony. P. Jose
School of Social Sciences & Languages, VIT University, Vellore, Tamil Nadu, India

Abstract


The study examines the impact of advertisement on the buying behavior of customers towards fairness cream. Nowadays the fairness creams has a wider acceptance among the youth. A number of fairness creams are available in the Indian market and are widely advertised. The study has also taken an effort to understand the consumers’ perception towards the fairness cream and how advertisements influenced the brand choice of consumers. This study can be an eye opener for fairness cream producers for improving their prospective business in a better way.

Keywords


Advertisement, Behavior, Buyer. Consumer, Cream.

References