Asian Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Consumer Buying Behavior and Non-Prescriptive Drugs Shopping In Sangli


Affiliations
1 Bharati Vidyapeeth Deemed University, IMRDA, Sangli, Maharashtra, India
     

   Subscribe/Renew Journal


India has witnessed a boom in organized retail trade in the last decade. The retail format, which has shown the maximum growth among all, is the multipurpose shopping center or the mall. It is well know that this format is a favorite hang around in of the consumers in the current generation and it is also likely that OTC outlets are an epicenter for evolving an altogether new consumption culture within the study area. Therefore, it is of utmost interest to the retailers and pharmaceutical companies and academia equally to understand the consumer dynamics behind this newly evolving consumption culture.
Subscription Login to verify subscription
User
Notifications
Font Size


Abstract Views: 287

PDF Views: 0




  • Consumer Buying Behavior and Non-Prescriptive Drugs Shopping In Sangli

Abstract Views: 287  |  PDF Views: 0

Authors

Rajesh Kanthe
Bharati Vidyapeeth Deemed University, IMRDA, Sangli, Maharashtra, India

Abstract


India has witnessed a boom in organized retail trade in the last decade. The retail format, which has shown the maximum growth among all, is the multipurpose shopping center or the mall. It is well know that this format is a favorite hang around in of the consumers in the current generation and it is also likely that OTC outlets are an epicenter for evolving an altogether new consumption culture within the study area. Therefore, it is of utmost interest to the retailers and pharmaceutical companies and academia equally to understand the consumer dynamics behind this newly evolving consumption culture.