Taming the Tide:Employee Retention as HRM Practice of Generation Y Employees in Asian Context

This article seeks a newer outlook to prevalent Human Resource Management practices for the Generation Y employees in Asian perspective. Psyche of Generation Y employees are embodied with set of values, both in the arena of personal and professional, totally different from that of baby boomers. So the present human resource practices suffer from both culture lag and ethnocentrism while engaging with generation Y employees. Such operational limitation can be very fatal for any organization because it may aggravated into cognitive dissonance. The booming economy of Asia is posing another challenge to all the organizations in that region due to its' amorphous nature. The As a result, this paper would outline the human resource practices that are aligned with the cultural psyche of generation Y employees in an Asian perspective.