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Preference of Consumers Regarding Purchase of Western Dresses


Affiliations
1 Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India
2 Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India
     

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The present study was undertaken to study the preferences of consumer regarding purchase of western dresses. An interview schedule was framed for collecting the preference off respondents and sources of information, factors and various constructional features. The results of the collected data revealed that the most important source of gathering information in dresses was internet followed by television. Most of the respondents preferred to purchase dresses from boutiques and retail shops. The most important factor considered by respondents was price and comfort.

Keywords

Western dresses, Saree, Ghagra choli, Salwar kameez, Boutiques
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  • Bertrandias, L. and Goldsmith, R.E. (2006). Some psychological motivation of fashion opinion leadership and fashion opinion seeking. J. Fashion Mkt. & Mgt., 10: 25-40.

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  • Preference of Consumers Regarding Purchase of Western Dresses

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Authors

Pushpinder Kaur
Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India
Vandana Gandotra
Department of Apparel and Textile Science, College of Home Science, Punjab Agricultural University, Ludhiana (Punjab), India

Abstract


The present study was undertaken to study the preferences of consumer regarding purchase of western dresses. An interview schedule was framed for collecting the preference off respondents and sources of information, factors and various constructional features. The results of the collected data revealed that the most important source of gathering information in dresses was internet followed by television. Most of the respondents preferred to purchase dresses from boutiques and retail shops. The most important factor considered by respondents was price and comfort.

Keywords


Western dresses, Saree, Ghagra choli, Salwar kameez, Boutiques

References