Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Assessment of Training for Creating Awareness on Certification Mark Among Rural People


Affiliations
1 Department of Extension and Communication Management, Sardarkrushinagar Dantiwada Agricultural University, S.K. Nagar (Gujarat), India
2 Department of Home Science, Municipal Arts and U.B. Science College, Mehsana (Gujarat), India
3 Department of Statistics, Sardarkrushinagar Dantiwada Agricultural University, S.K. Nagar (Gujarat), India
     

   Subscribe/Renew Journal


The study was undertaken in Banaskantha district, under AGRESCO Project, Sardarkrushinagar Dantiwada Agricultural University of Gujarat state; to assess and compare training outcomes on enhancing awareness among respondents regarding certification marks. Randomly selected 160 respondents were considered as sample for the study. Half of the respondents were beneficiary of the training programme and the other half was control group. A pre-structured interview scheduled was used to measure independent variables and dependent variables. Frequency, percentage, range and chi-square test were used to tabulate the data. The findings revealed that cent per cent of the training beneficiary were able to identify ISI mark, toxicity mark and vegetarian mark. When compared between training beneficiary and non-beneficiary the result was found to be highly significant (z=30.0986**). The findings also revealed that cent per cent of the beneficiary were able to associate product with vegetarian mark and toxicity mark, followed by 90 per cent were able to associate BIS Hallmark, 87.5 per cent were able to associate ISI mark with the product. When compared between beneficiary and non-beneficiary, the result was found to be highly significant (z=24.9128**). It can be concluded from the study that awareness generating programme on certification mark could be beneficial for the rural people.

Keywords

Certification Marks, Awareness, Training, Rural.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Amine, Lyn S. and Raizada, Deepa (2015). Market entry into the newly opened Indian Market: Recent Experiences of US Companies in the Soft drinks Industry.” In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference, pp. 287-292. Springer International Publishing.
  • Arora, Reeta, Chawla, Asha and Sachdeva, Vandana (2014). An analytical study of consumer awareness among teenagers. Internat. J. Adv. Res. Management & Soc. Sci., 3(8):137-154. Available on: http://www.garph.co.uk/IJARMSS/Aug2014/13.pdf.
  • Borin, Norm, Douglas C. Cerf and Krishnan, R. (2011). Consumer effects of environmental impact in product labeling. J. Consumer Mktg., 28(1): 76-86.
  • CUTs (2012) Awareness Generation Programme on BIS Standards of Products. Available on: http://cuts-international.org/crc/pdf/CUTS-BIS_Report_Assam.pdf. Retrieved on: 7-4-2017
  • Gambhir, C. (2002). Consumer protection: Law and practice. Indian J. Marketing, 32: 17-20.
  • Hasalikar, Suma and Ashalatha, K.V. (2011). Awareness of home-makers about Indian Standard Marks on consumer goods. Karnataka J. Agric. Sci., 11(4).
  • Karki, Indu and Mehrotra, Neelam (2008). Awareness of Standard Marks, consumer rights and act. J. Dairying, Food Home Sci., 27(3/4): 221-225.
  • Khapre, M.P., Chaudhary, Sonali, Wagh. V and Dawale, Ajay (2011). Buying practices and prevalence of adulteration in selected food items in rural area of Wardha district. J. Health & Allied Sci., 10(3):1-4.
  • Kumar, Krishna B. and Sakthiventhan, S. (2012). A study on consumer protection awareness among rural consumer in Caddalore. Internat. J. Engg. Management Res., 2(6):2249-2254.
  • Lavanya, S.M., Ajjan, N. and Mahendran (2012). Consumers’ awareness and preference towards quality certified products. Internat. J. Res. IT & Mgmt., 2 (5): 65-74.
  • Maheswari, J.S., Patel, Hemlatta J. and Pandit, Shobhna K. (2014). A study of women’s consumer rights and awareness regarding household goods and services. A research project Submitted to University Grant Commission. Retrieved from: http://www.tcas.ac.in/pdf/Web_Summery_Sashi_Maheshwari.pdf.
  • Ramalingam, L.P. (2013). Factors influencing rural consumers towards ISI Marked White Goods. Internat. J., 1(6): 7-13.
  • Relhan, Vibhir (2012). How effective is the current procedure of Product Quality Standardization in the Indian market? A Case Study on Bureau of Indian Standards (BIS) - National Standards Body. CCS Working Paper No. 281 Summer Research Internship Programme 2012 Centre for Civil Society. Available on: https://ccs.in/internship_papers/2012/281_how-effective-is-current-procedure-of-product-quality-standardization_vibhor-relhan.pdf Retrieved on: 7-4-2017.
  • Singh, Hawa and Sharma, Hemlata (2013). Consumer perception towards the quality marks of products. Internat. J. Management & Soc. Sci. Res., 2(9): 50-53. Available on: https://pdfs.semanticscholar.org/7929/bd78a90842f4dce0878dd55a4b9c6b38a08b.pdf
  • Siwach, Meena and Dahiya (2009). Knowledge and utilization of consumer education by rural and urban women. J. Human Ecol., 25 (1): 41-44.
  • Sundaram, N. and Sriram, M. (2015). Safety, standards and certification marks on consumables - An investigation on Awareness with Reference to Rural Consumers of Vellore district, Tamil Nadu, India. Internat. J. Engg., Business & Enterprise Applications, 12(1): 17-20.
  • Thakur, Manjula, Walia, Indarjit and Singh, Amarjit (2009). Impact of health education package on knowledge and practices of women regarding food adulteration. Nursing & Midwifery Res. J., 5 (1):1-9.

Abstract Views: 234

PDF Views: 0




  • Assessment of Training for Creating Awareness on Certification Mark Among Rural People

Abstract Views: 234  |  PDF Views: 0

Authors

Serene Shekhar
Department of Extension and Communication Management, Sardarkrushinagar Dantiwada Agricultural University, S.K. Nagar (Gujarat), India
Shridhar D. Joshi
Department of Home Science, Municipal Arts and U.B. Science College, Mehsana (Gujarat), India
M. K. Chaudhary
Department of Statistics, Sardarkrushinagar Dantiwada Agricultural University, S.K. Nagar (Gujarat), India

Abstract


The study was undertaken in Banaskantha district, under AGRESCO Project, Sardarkrushinagar Dantiwada Agricultural University of Gujarat state; to assess and compare training outcomes on enhancing awareness among respondents regarding certification marks. Randomly selected 160 respondents were considered as sample for the study. Half of the respondents were beneficiary of the training programme and the other half was control group. A pre-structured interview scheduled was used to measure independent variables and dependent variables. Frequency, percentage, range and chi-square test were used to tabulate the data. The findings revealed that cent per cent of the training beneficiary were able to identify ISI mark, toxicity mark and vegetarian mark. When compared between training beneficiary and non-beneficiary the result was found to be highly significant (z=30.0986**). The findings also revealed that cent per cent of the beneficiary were able to associate product with vegetarian mark and toxicity mark, followed by 90 per cent were able to associate BIS Hallmark, 87.5 per cent were able to associate ISI mark with the product. When compared between beneficiary and non-beneficiary, the result was found to be highly significant (z=24.9128**). It can be concluded from the study that awareness generating programme on certification mark could be beneficial for the rural people.

Keywords


Certification Marks, Awareness, Training, Rural.

References