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A Comparative Study of Effectiveness of Online-Recruitment in Manufacturing and Service Sector in Nashik


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1 Nirma University, Gujarat, India
     

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The purpose of the study was to compare the effectiveness of online-recruitment in manufacturing and service sector in Nashik. Although it is known that information quality plays a major role in the success of online recruitment (OLR) but there are other facilitators which have an influence on effectiveness of OLR which have been called as “OLR Driving Factors”. This study intends to evaluate whether OLR driving factors have a significant influence on the effectiveness of OLR and further whether the effectiveness of OLR has a significant influence on the attitude to use OLR. The questionnaire was administered to thirty respondents each in both manufacturing and services industry. The respondents included HR managers where such a designated post exists or otherwise it was administered to the person concerned with recruitment in the organisation. Each of the respondents was met personally for obtaining responses to the questionnaire. For testing the framework of the study's model, structural equation modelling (SEM) has been employed in this study. The results support both the hypothesis that OLR driving factors have a significant influence on the effectiveness of OLR and effectiveness of OLR has a significant influence on the attitude to use OLR in both the manufacturing as well as in the service industry.

Keywords

Effectiveness, Online Recruitment, Driving Factors, Manufacturing, Service Information Quality.
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  • A Comparative Study of Effectiveness of Online-Recruitment in Manufacturing and Service Sector in Nashik

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Authors

Rupali Milind Kulkarni
Nirma University, Gujarat, India
Sameer Sudhakar Pingle
Nirma University, Gujarat, India

Abstract


The purpose of the study was to compare the effectiveness of online-recruitment in manufacturing and service sector in Nashik. Although it is known that information quality plays a major role in the success of online recruitment (OLR) but there are other facilitators which have an influence on effectiveness of OLR which have been called as “OLR Driving Factors”. This study intends to evaluate whether OLR driving factors have a significant influence on the effectiveness of OLR and further whether the effectiveness of OLR has a significant influence on the attitude to use OLR. The questionnaire was administered to thirty respondents each in both manufacturing and services industry. The respondents included HR managers where such a designated post exists or otherwise it was administered to the person concerned with recruitment in the organisation. Each of the respondents was met personally for obtaining responses to the questionnaire. For testing the framework of the study's model, structural equation modelling (SEM) has been employed in this study. The results support both the hypothesis that OLR driving factors have a significant influence on the effectiveness of OLR and effectiveness of OLR has a significant influence on the attitude to use OLR in both the manufacturing as well as in the service industry.

Keywords


Effectiveness, Online Recruitment, Driving Factors, Manufacturing, Service Information Quality.

References