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Consumption Characteristics of the Millennial Generation and Strategies Implemented to Satisfy Them:Airbnb Case


Affiliations
1 Administration Department, University Center for Economic and Managerial Sciences, University of Guadalajara, Zapopan, Jalisco, Mexico
2 University Center of Economic-Administrative Sciences, University of Guadalajara, Zapopan, Jalisco, Mexico
     

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The main objective of this work is to identify how the most successful disruptive business model known as Airbnb has managed to satisfy the main consumption characteristics of the Millennials generation. To accomplish this objective, a literary review of this generation is needed, as well as the identification of its main consumption characteristics. At the same time, we will see a literary review of the Airbnb business model, which is based on a collaborative economy and will look at what Airbnb mechanisms and strategies are to satisfy the consumption characteristics of this new generation.

Keywords

Business Model, Collaborative, Disruptive, Economy, Millennials, Strategy.
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  • Consumption Characteristics of the Millennial Generation and Strategies Implemented to Satisfy Them:Airbnb Case

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Authors

Jose G. Vargas-Hernandez
Administration Department, University Center for Economic and Managerial Sciences, University of Guadalajara, Zapopan, Jalisco, Mexico
Lic. Laura Valeria Rueda Gomez
University Center of Economic-Administrative Sciences, University of Guadalajara, Zapopan, Jalisco, Mexico

Abstract


The main objective of this work is to identify how the most successful disruptive business model known as Airbnb has managed to satisfy the main consumption characteristics of the Millennials generation. To accomplish this objective, a literary review of this generation is needed, as well as the identification of its main consumption characteristics. At the same time, we will see a literary review of the Airbnb business model, which is based on a collaborative economy and will look at what Airbnb mechanisms and strategies are to satisfy the consumption characteristics of this new generation.

Keywords


Business Model, Collaborative, Disruptive, Economy, Millennials, Strategy.

References