Editorial

Globalization is irreversible. We have reached a stage where no country in the comity of nations can live in isolation. Cross border business is the order of the day. Mobility of technology, human resource, capital, goods and services from one country to others is growing year after year. In particular, Information Technology has made remarkable impact on global business. Increasing mergers and acquisitions are new norms today. In this background, Transnational and Multinational corporations have to 'learn' to do business in different cultural, Political, Economic and Geographical environments. This is not only true with different countries, it is also true to a great extent within the same country. There would be sub-cultures and different Political, Economic and Geographical environments within a country. India is a good example for this. Hence, it is important to understand different cultures and cross cultural implications to successfully do business across the borders.