AADYA -National Journal of Management and Technology

Abstract

India is been a country of a very poor public commuting system all across. Since the government has not been able to offer smart conveyance, the majority rely on private transport. Situation has changed for good with the advent of App-based and radio taxi model which has come up only in the last decade. The business is booming in a huge way in India with versatile private operators both national and international investing tremendous money in setting up the call centers, acquiring fleets of new cars, and incorporating latest technologies in their vehicles. It has proved to be the win-win situation for government, radio cab companies, chauffeurs and the most importantly passengers.

Change in the people's mindset has been the greatest factor in the growth of radio cab market. But there are certain other aspects which are acting as the obstacles in widening the radio cab market such as high fares, Telecom Regulatory Authority of India (TRAI) caps on the SMS and the unavailability of parking area. Radio taxi companies have to strike a perfect balance between growth drivers and challenges to move ahead.

I would like to study the changing dynamics of the above market in both southern and western India and at the same time to find a perfect balance chord in respect of optimum customer satisfaction and break even for the above taxi segments.

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