Neuromarketing - New Science of Consumer Behavior

It's easy for businesses to keep track of what we buy, but harder to figure out why. While we are all making around 500 conscious and unconscious decisions a day, a marketer remains busy with that one important question: "how am I going to seduce consumers into buying my product?" The solution may lie in the new marketing revolution of neuroscience, in which different methods can determine consumer experiences without actively asking questions. There is a large gap between conscious and unconscious behavior, people act differently than they say and remember. 95% of our choices are made unconsciously, and thus: if you as a marketer want to predict and influence buying-behavior, you need to first understand how the brain works. Each year, over 400 billion dollars is invested in advert is ing c ampa igns. Yet, conventional methods for testing and predicting the effectiveness of those investments have generally failed because they depend on consumers' willingness and competency to describe how they feel when they are exposed to an advertisement. Neuromarketing offers cutting edge methods for directly probing minds without requiring demanding cognitive or conscious participation. This is where neuromarketing comes in.