The Role of Creativity and Innovation in Women Entrepreneurship Development

The emergence of women entrepreneurs and their contribution to economic development of country is visible in India. Today with the growth of the micro enterprises in India, many women have entered into entrepreneurship and are also running their enterprises successfully. Nowadays the key elements of women entrepreneurship development in India are essentially of creativity and innovation. Innovation creates new demand and entrepreneurship brings in innovation to market. Creativity and innovation have been acquiring a central role in women entrepreneurship with respect to new products, new processes, new markets and new technologies. The main objective of this research study is to find out the role of creativity and innovation in women micro entrepreneurship development in the area of Navi Mumbai. The universe of sample is women micro entrepreneurs in the area of Navi Mumbai. For the purpose of the study, enterprises in which women have effective participation in ownership and control are termed as women enterprises. The study will help women micro entrepreneurs to keep themselves and their organizations dynamic by continuous innovation and creation. The study will also help policy makers to refine their strategies w.r.t. micro women entrepreneurs.